B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

Avinash Pant discusses Branding and Marketing at MICA


Published : Monday, 16 January, 2017 10:30 AM

Red Bull India Marketing Director Avinash Pant Discusses Branding and Marketing at MICA

On Friday, MICA’s student run committee MICA Leadership Series hosted Mr. Avinash Pant, Director, Marketing, Red Bull India. Mr. Pant educated the students on the marketing and branding, bringing in examples from the industry to illustrate the same.

Mr. Pant emphasized the importance of understanding your consumer, and thus, making a conscious decision on what you don’t want to do. He urges the students to create a brand that inspires consumers. “Think influencer, not endorsement”, says Pant.

He further deliberated that the times are ever evolving. A good brand is not one that consumers put on a pedestal, but rather one that finds its greatness and makes it count, he shares.

He emphasized the importance of having a sense of humour, and connecting with the audience. Sharing the ideology that drives Red Bull’s marketing, he says, “Have the guts to go that far. You will see a lot of brand keys and brand onions and what not – but as the custodians of a brand, you need to not be boring.”

Mr. Pant ended by urging the students to always remember to keep it real, and as future brand managers, never lose touch with the actual real world, following which, he was presented with a portrait as a token of MICA’s appreciation by Ms. Preeti Shroff, Dean, MICA.

MICA Leadership Series (MLS), a student driven committee proactively works towards building industry conduit by having leaders across diverse fields to deliver a guest lecture to the student body at MICA. MLS aims at bringing a balance between academic pursuit and thought- provoking perspective from the industry so that students are able to foster a holistic approach towards learning as well as decision making.

Register here to get Latest B School News On  & 

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
TAPMI, Manipal
Last date extended to 11 February, 2018. Apply Now.
BIMTECH, Greater Noida
Admissions open at BIMTECH, Greater Noida
ICFAI Business School
Admissions Open at ICFAI Business School Apply Now!
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is January 18, 2018.
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 29, 2018
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 21st January, 2018
IMI New Delhi
Admissions Reopened for PGDM Last Date to Apply January 21, 2018
Application closes on February 12, 2018 for Executive PGDM at IMI
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online