Get MBA Entrance Exams Updates on Whatsapp & Email!GET UPDATES NOW
Published : Monday, 16 January, 2017 10:30 AM
On Friday, MICA’s student run committee MICA Leadership Series hosted Mr. Avinash Pant, Director, Marketing, Red Bull India. Mr. Pant educated the students on the marketing and branding, bringing in examples from the industry to illustrate the same.
Mr. Pant emphasized the importance of understanding your consumer, and thus, making a conscious decision on what you don’t want to do. He urges the students to create a brand that inspires consumers. “Think influencer, not endorsement”, says Pant.
He further deliberated that the times are ever evolving. A good brand is not one that consumers put on a pedestal, but rather one that finds its greatness and makes it count, he shares.
He emphasized the importance of having a sense of humour, and connecting with the audience. Sharing the ideology that drives Red Bull’s marketing, he says, “Have the guts to go that far. You will see a lot of brand keys and brand onions and what not – but as the custodians of a brand, you need to not be boring.”
Mr. Pant ended by urging the students to always remember to keep it real, and as future brand managers, never lose touch with the actual real world, following which, he was presented with a portrait as a token of MICA’s appreciation by Ms. Preeti Shroff, Dean, MICA.
MICA Leadership Series (MLS), a student driven committee proactively works towards building industry conduit by having leaders across diverse fields to deliver a guest lecture to the student body at MICA. MLS aims at bringing a balance between academic pursuit and thought- provoking perspective from the industry so that students are able to foster a holistic approach towards learning as well as decision making.
XLRI- Xavier School of Management is all set to organize the 4th 'Dr. Verghese Kurien Memorial Oration on Sustainable Development' in memory of the Founder of AMUL Dr. Verghese Kurien, otherwise known as "the Milkman of India" on 23rd September, 2017 at XLRI Campus, Jamshedpur.
Largest, most popular Business School Programs Worldwide see Application Growth while Smaller Programs Experience declines
GMAC launches the Study in India initiative in partnership with 9 leading Indian Business Schools, opening doors for international candidates across 27 countries to pursue management education in India
XLRI is pleased to partner with the Ministry of Skill Development and Entrepreneurship, Government of India, for the National Entrepreneurship Awards, 2017
Thapar University (TU), India includes India's Thapar University in its world best universities list. This singularly prominent university excellence listing has ranked Thapar University in the 801-1000 bracket among the 1102 institutions ranked worldwide and 18th among 42 institutions in India.