B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now


Published: Monday, 22 February, 2016 10:35 AM



MICA today hosted the lastday of its third annual International Communication Management Conference (ICMC), being held at its premises from February 18 to 20, 2016.

The theme for this year’s conference is “Marketing Reborn: Traditions, Trends and Techniques”. Today’s valedictory sessions involved talks by eminent industry professionals addressing key emerging trends in marketing across industry categories. The Conference began at 10 in the morning at the Mani Aiyer Auditorium.

Celebrity Endorsements and entertainment theory were discussed in light of integrating the concepts of celebrity worship and celebrity profession. There was a discussion on rumour sharing in the marketplace and how it is a manifestation of anxiety, arousal and valence. There was a video content analysis of the ‘Khushboo Gujarat Ki’ campaign, which was followed by a discussion on branding Gujarat as a tourist destination. The discussion ended with an analysis of the impact of television advertisements on children’s buying behaviour for food.


Anuj Kapoor, from FMS, DU,spoke about affiliate marketing as a type of performance based marketing that helps in creating value for consumers and marketers through strategic methods. He concluded by circling around the implications of such marketing on market potential, target population and product mix.

Dr. Varsha Jain (a professor at MICA) along with a second year student, Hardeek Shah, discussed the concept of brand image in the context of ‘Yoga’ as a form of art in India.

Prof. FalguniVasavasaOza and Gurpreet Kaur, focused their discussion on branding of intangibles. They spoke about marketing communication strategies to promote heritage. They took literature and it’s narratives to bring to context consumer experiences with heritage.

ICMC 2016

Pallavi Thacker and H.P. Mathur from Faculty of management Studies, Banaras Hindu Universitylooked at how companies use social-media based and Internet based strategies to build their brands. They spoke about the power of Facebook and how the number of people on Facebook makes it the world’s largest country.

 At the Valedictory function of ICMC 2016, the keynote address was delivered by Mr. Anil Gupta. He spoke about how in today’s age, our identity is questioned and in these times we seem to be looking for confirmation. He opined that we need to ask question about “kind of market” we have created and what are the forces that shape identities of nations, cultures.

He also mentioned that we need to remember ancient Charvak and Madhyamarg , a Strong tradition of debate and an art of broadening one’s range of perceptions, that existed 2000 years ago, as the culture of questioning broadens the range of argument and look at different traditions-language, design, metaphors (not just as a short hand to catch hold of consumer).


He emphasized that communication creates empathy which in turn creates innovation. He also discussed the role of language in shaping thought. His address also stressed on the role of cooperation and competition in attracting the consumer, as markets are evolving through the power of cooperation and one cannot put together people, planet and profit without such cooperation as brought about by Shared markets, culture, metaphors.

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open at BIMTECH, Greater Noida
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is January 18, 2018.
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 29, 2018
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 21st January, 2018
IMI New Delhi
Admissions Reopened for PGDM Last Date to Apply January 21, 2018
Application closes on February 12, 2018 for Executive PGDM at IMI
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before January 20,2018
ICFAI Business School
Admissions Open at ICFAI Business School Apply Now!
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online
Get Connected with your Dream College  
Get Connected with your Dream College

Thank you

Get Connected with your Dream College
View More

Thank you