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Published: Monday, 27 June, 2016 4:17 PM
India’s premier management school IMT Ghaziabad witnessed a proud event at its campus today. Institute’s senior Operations Management faculty Dr. Vijay Kumar Gupta was awarded the 2016 Entrepreneurship Award by The Case Centre for his case Uber: A Next Generation Transportation Company for Everyone. This is one of the 14 awards The Case Centre is conferring upon the academicians across the globeunder TheCase Centre Awards and Competitions 2016.Winner of this award last year was Thomas R Eisenmann, Professor of Business Administration at the Harvard Business School.
The Case Centre Awards and Competitions have been presented annually since 1991 and are now known as the case method community’s annual ‘Oscars’. These coveted accolades recognise worldwide excellence in case writing and teaching and also help to further raise the profile of the case method.
Richard McCracken, Director, The Case Centre UK was present at the event to present the award to Dr. Gupta. In his address before presenting the award, Richard said, “This success is a real feather in IMT’s cap we couldn’t be more delighted for you. Vijay’s case explores the huge impact of disruptive technologies in the modern world, and studies the revolution in public transport brought about by Uber. Vijay carried out detailed in-depth secondary and primary research to create this fascinating case, including taking over 200 trips with app-based taxi services across India and abroad and engaging in detailed conversations with all the drivers he travelled with.” “It is extremely gratifying to see this level of commitment and dedication resulting in a case that is widely used and appreciated at a global level.” he added.
Speaking after receiving the award, Dr. Gupta said, “I am happy that my case has been accepted for this prestigious award and I am honoured to receive it. This will encourage a number of academicians and practitioners to put in their best while writing a case that can be used for teaching MBA students internationally.” Speaking briefly about the case, he added, “This is a case about one of the biggest disruptive technologies in the modern world. Uber has provided a choice to customers across the globe that’s safe, customer friendly, clean and affordable.
The biggest advantage is that customers can choose the type of car they wish to travel in, at the time and place that suits them best – all within minutes of making a decision to travel. Uber also offers the transportation of anything, at any time, to any location, with full safety and tracking available at one’s fingertips through smartphones. The logistics solutions illustrated in the case are widely applicable, be it to people, ice cream on demand, flowers, ready¬-to-¬eat food and even the delivery of a product from an e¬commerce platform. Uber’s app-¬based innovation is disrupting all businesses, and any attempt to block this service would probably meet stiff resistance from customers who now have a new¬found freedom to choose.”
Gautam Sinha, the CEO of the Times Internet was the keynote speaker at the event. While congratulating the IMT fraternity and Dr. Gupta on the impressive achievement, he also spoke about the strategic partnership Times Internet has entered into with Uber in India. Apparently, Times Internet is Uber’s very first strategic partner in the country.
Speaking on the occasion, Dr. Atish Chattopadhyay, Director, IMT Ghaziabad said, “Research is at the core of IMT’s philosophy as well as delivery. Today’s business demands are as many as they are complicated. They need constant monitoring and a huge amount of prolific research. I am delighted and proud to see the cutting-edge research our faculty is producing. During the year 2015-16, our faculty members published five books, 14 book chapters, 42 case studies, and 40 papers in national and international journals. Many congratulations to Dr. Gupta on bringing yet another laurel to IMT Ghaziabad.”
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