B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

Marketing and Media Conclaves held at XIMB

XIMB

Published: Sunday, 7 August, 2016 08:30 PM

Marketing and Media Conclaves held at XIMB


The annual business conclaves "Mercatique 2016”, organized by MAXIM, the Marketing Association of XIMB, XUB and “Communiqué 2016”, organized by Illuminatix, Media & PR Cell of XIMB,XUB took place at Xavier Institute Of Management, Bhubaneswar on Sunday.  The topic of discussion for “Mercatique 2016”, the marketing conclave was “Driving Customer Loyalty in Digital Age”. The speakers for the occasion were Mr. Sujoy Chakrabarti, Vice President - TATA Sky Ltd; Mr. Bidyut Nath, Head - Customer Loyalty & Analytics - Titan Industries; and Ms. Madhu Joshi, Director - Marketing & Communication, Hotel Formule 1 Pan India, Accor Hotels. “Communiqué 2016”, the media conclave which took place in the latter half of the day aimed at addressing “Ethics in Media”. The eminent speakers for the event were Mr.Vishnu Som, Editor & Principal Anchor, NDTV; Mr. A.S. Panneerselvan, Reader’s Editor, The Hindu; Mr. Vikrant Shanbhag, CEO and Founder, Thatscoop Media Pvt. Ltd. And Mr. Sujit Mahapatra, Founder and Secretary, Bakul Foundation. 


Ms. Madhu Joshi was the first speaker of “Mercatique 2016”. “Loyal customers don’t just come back; they don’t just recommend but they insist that their friends do business with you” she said, talking about customer loyalty. The next speaker Mr. Sujoy Chakrabarti, spoke about how loyalty is no more just a transactional deal with the customers but continued excellence and cultivation of relationships. The third speaker of the event, Mr. Bidyut Nath, elaborated on the importance of personalized customer data in building a successful brand. 


The speeches were followed by an interactive question and answer session with the audience. The event concluded with a vote of thanks, given by Professor Subhasis Ray, faculty at XIMB.


“Communique 2016”, which took place later in the afternoon started with the moderator of the event, Dr. Sasmit Patra, setting the tone for the proceedings.  The first speaker of the afternoon was Mr. A.S. Panneerselvan who laid emphasis on the distinction between the crisis in the media industry and the crisis in journalism. He said “Journalism is reporting but the act of verification is what makes journalism, journalism.” The second speaker, Mr. Vikrant Shanbhag, brought forward the difference between featured content and reporting by analyzing the CSR Pyramid. Mr. Sujit Mahapatra, the next speaker, went on to highlight the trust deficit in the social sector and the cynicism of people towards the media. Mr. Vishnu Som, the final panelist of the day enlightened the audience by focusing on electronic & media journalism while stressing on the need to discriminate between credible media and the media which is not credible. Mr. Som concluded by saying “Let there be space for genuine ethics.”


The event was concluded by a question and answer round followed by a panel discussion. 

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open for PGDM Programmes at BIMTECH. Apply Now !
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is December 22, 2017.
Goa Institute of Management
PGDM Admissions Open at GIM. Apply Before January 5, 2018
NIRMA
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 09, 2018
XAT 2018
Application Last Date 15th December 2017 ( With Late Fee )
IMI New Delhi
Application closes 4th December 2017
XIM Bhubaneshwar
Last Date 8th December 2017
SIBM Bengaluru
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Bengaluru through the SNAP Form
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before December 31,2017
IBSAT 2017
Last date for IBSAT registration is December 12 , 2017
SSBF
Last date to register for SNAP is 24th November, 2017. Last date for SSBF is 2nd January 2018
SIBM Hyderabad
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Hyderabad through the SNAP Form
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
SDMIMD Mysore
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
Institute of Public Enterprise
Last Date to Apply for IPE, Hyderabad is 31st December 2017
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
img

Admission Open Now

Following Colleges are accepting applications.

INTERNATIONAL MANAGEMENT INSTITUTE

Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online