B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

Dr. Philip Kitchen, the renowned Marketing Guru

Dr. Philip Kitchen

MARKETING GURU PHILIP KITCHEN EDUCATES MICA STUDENTS

Dr. Philip Kitchen, the renowned Marketing Guru, voted as one of ‘The Top 50 Gurus Who Influenced the Future of Marketing’, and the brain behind the concept of Integrated Marketing Communications (IMC), is on a week-long visit to MICA from 4 – 10 November 2016.

In this period, Dr. Kitchen will engage in interactive learning sessions with students, researchers and faculty at MICA, and continue his ongoing global marketing research collaboration with MICA faculty.

In this visit, his speaking engagements will focus on the changing perspectives and dynamics of the Integrated Marketing Communications (IMC) amid the changing realities and with the emergence of digital and other newer forms of media.

Sharing her views on this event, Dr. Preeti Shroff (Dean,MICA) said, “MICA is honored to host Prof. Kitchen and will benefit a great deal from his knowledge sharing and interactions with MICA faculty and students. Prof. Kitchen’s vast knowledge and experience as a senior global professional in Integrated Marketing Communication teaching and research as well as in academic administration in the UK, Canada, USA and France will be valuable and inspire all at MICA. His visit is a step further in MICA’s internationalization strategy and partnerships.”

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