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Published : Thursday, 24 November, 2016 2:35 PM
Every year the event is organized to reach out to the creative minds of students across the globe and challenge their ingenuity in conceptualizing a new product and marketing it, making it a successful brand. The event also aspires to create a long-lasting impact on people's minds by bringing up some of the social issues and taboos prevalent in our society.
The participants are expected to make a creative video advertisement employing the surrogate advertising technique to promote a product. Prizes worth $500 in cash will be given out.
The competition began on 4th November 2016 in colleges around the world and the participants are supposed to submit their entries on or before 25th November 2016. The results are expected to be announced in mid-December. Participation for the competition is expected to surpass all the previous editions as even the under-grad colleges are expected to participate.
About XLRI: XLRI is the country’s premier management institute and has been consistently ranked among the top B-schools, alongside the IIMs. The college is one of the most prefered destinations for those wishing to learn the ropes of management.
About MAXI: The Marketing Association at XLRI was established in 1971 under The Societies Act of India. It is a student committee that annually organizes an annual digital marketing event (Legalize), a number of marketing talks, interactive sessions and events and MAXI Fair. It also has a place in the Limca Book of Records and Guinness book of world records for its outstanding online presence.
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