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*This year, the institute has curated a series of interactions and engagements with passionate and prolific individuals based on their unique approach to creativity and who have constantly redefined the paradigm of creative engagement*

To acquaint the incoming batch of the Crafting Creative and Communication (CCC) at MICA, Ahmedabad, with unique approaches to creativity and make them ready as communication designers of tomorrow, the institute has curated a rich and engaging orientation program that will range from gender & identity to typography to writing films and OTT.

The orientation, spanning over for five days beginning August 3, will be held virtually this year. As part of the orientation, the students will be able to interact with Megha Ramaswamy Writer & Director What Are The Odds and Dhruv Sehgal, Writer, Actor, Director, Little Things for ‘Writing Films & OTT’, Meera Ganapathy, Founder, SOUP and Varun Dugiralla, Founder, The GLITCH for ‘Online Curation & Content’, Shefali & Preeti of Mahila Manch and Dhwani Shah, Tara Books for ‘Gender & Identity’, Shiva Nallaperumal, Co-Founder, NVMBR and Aniruddh Mehta Founder, BIG FAT STUDIO for ‘Graphic Design & Typography and Sanket Audhi, Senior Group Head Dentsu Webchutney for the ‘Alumni speak’. 

MICA Orientation

Speaking about the importance of orientation, Prof Nitesh Mohanty, Chair, CCC program at MICA says, “Every year we offer an exclusively designed orientation program for the new students. The idea is to invite creative professionals, independent practitioners and entrepreneurs who have been contrarian while redefining what creativity means to them and pushing the boundaries of creative communication.”

“For this year, we were looking at the vanguards who are constantly questioning and redefining the paradigm of creative engagement so their stories could inspire our students to brace the challenges that await them as communication designers of tomorrow. Hence we have curated a series of interactions and engagements by reaching out to a bunch of young, passionate and prolific individuals from the world of advertising, design, content, media and communication based on their unique approach to creativity”, Prof Mohanty added.

Last year, the institute had invited the likes of Varun Grover (Writer, Lyricist), Mandovi Menon (Creative Director and Media Entrepreneur), Tina & Pratheek Thomas (Cofounders, Studio Kokachi), Shabnam Virmani (Founder, Kabir Project), Prashant Godbole (Art Director and Photographer), Gangadharan Menon (Copywriter and Educator) & Gunjan Ahlawat (Head of Design, Penguin India).

Schedule:
Online Curation & Content:
Meera Ganapathy, Founder, SOUP
Varun Duggiralla, Founder, The GLITCH

Graphic Design & Typography: 
Shiva Nallaperumal, Co-Founder, NVMBR
Aniruddh Mehta Founder, BIG FAT STUDIO

Gender & Identity:
Shefali & Preeti MAHILA MANCH
Dhwani Shah, TARA BOOKS

Writing Films & OTT:
Megha Ramaswamy Writer & Director What Are The Odds
Dhruv Sehgal, Writer, Actor, Director, Little Things
Alumni Speak:
Sanket Audhi, Senior Group Head Dentsu Webchutney
 

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