B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

MICA Hosted ICMC 2016

Published : Saturday, 20 February, 2016 1:07 PM

MICA today hosted the second day of its third annual International Communication Management Conference (ICMC), being held at its premises from February 18 to 20, 2016.

ICMC 2016

The theme for this year’s conference is “Marketing Reborn: Traditions, Trends and Techniques”. Today’s sessions involved talks from eminent industry professionals addressing key emerging trends in marketing across industry categories. The Conference began at 10 in the morning at the Mani Aiyer Auditorium. Today’s topics were centred around Industry Presentations, Marketing Metrics, Evolution of the P’s of Marketing, Features of the New age Consumer and Digital Marketing.

ICMC 2016

In the expert power panel discussion that happened on the core theme of ‘Marketing Reborn’, several interesting topics were covered. Professor FalguniVasavadaOza, who chaired the discussion, discussed the importance of data in marketing, especially in the dynamically changing context.

ICMC 2016

She also highlighted the fact that marketing still is driven by storytelling where content is still the king, however, conversation is not far behind. She illustrated the changing media consumption habits and how the focus has shifted from retailer to empowered consumer, with a shrinking power distance.

ICMC 2016

Harish Bijoor, of Bijoor Consultants, spoke about how Marketing has evolved and MNCs are reinventing marketing through repatriating profits making it more challenging for MNCs. He also spoke about the shift from Word of Mouth to Word on Digital. Pankaj Pachauri, a prominent Journalist, detailed the journey from "I am UP-START" to Now "I am START-UP".

ICMC 2016

He explained the dynamics of marketing in media and how reporters and editors have changed their roles from being an expenditure centre to the role of an agent of marketing. He explained the curious concept of how marketing can become self-defeating, quoting the example of the Incredible India campaign.

ICMC 2016

ShyjuVarkey, of Radio One said that marketing is never dead, and as long as product/services exist, marketing will be there. She explained with the example that radio was dead in more ways than one before we energized through lot of money sunk into licenses as none understood magnitude of industry. No one takes radio seriously—anything leftover, is thrown at radio. She also indicated how this myopia is changing for the better.

ICMC 2016

Sirish Chandrashekar said that useful products never die out of demand and that most major shifts are happening because of technology. He explained the impact of bran d perceptions and how social media helps in forming them.He reasoned upon how watches have journeyed from a utility device and are now surviving as a fashion apparel, thus sustaining sales even after losing the old relevance. Ashwath S., Lakme (HUL) spoke about the lessening attention span of the people, illustrated through changes in popular culture and cricket, including how social media is changing the marketing landscape, making relevance and deliverables take the centre stage, with respect to consumer needs.

ICMC 2016

The day was filled with exciting discussions and lectures on several emerging trends, acting as a perfect platform for scholars to present their work and for students to get wind of the dynamically changing market trends.

ICMC 2016

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open for PGDM Programmes at BIMTECH. Apply Now !
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is December 22, 2017.
Goa Institute of Management
PGDM Admissions Open at GIM. Apply Before January 5, 2018
NIRMA
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 09, 2018
XAT 2018
Application Last Date 15th December 2017 ( With Late Fee )
IMI New Delhi
Application closes 4th December 2017
XIM Bhubaneshwar
Last Date 8th December 2017
SIBM Bengaluru
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Bengaluru through the SNAP Form
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before December 31,2017
IBSAT 2017
Last date for IBSAT registration is December 12 , 2017
SSBF
Last date to register for SNAP is 24th November, 2017. Last date for SSBF is 2nd January 2018
SIBM Hyderabad
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Hyderabad through the SNAP Form
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
SDMIMD Mysore
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
Institute of Public Enterprise
Last Date to Apply for IPE, Hyderabad is 31st December 2017
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
img

Admission Open Now

Following Colleges are accepting applications.

INTERNATIONAL MANAGEMENT INSTITUTE

Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online