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April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Published : Friday, 04 September, 2015 02:50 PM

As part of the initiative to increase outreach and engagement with the youth, Mr. Baijayant Jay Panda, Member of Parliament (Lok Sabha), from Kendrapara, Odisha is organizing a one-day Policy workshop on the 6th of September 2015, within MICA Campus premises. This will be facilitated by Prof. U.T. Rao, Faculty, MICA Ahmedabad.

The workshop is an apolitical initiative, meant to bridge the gap between citizens and their representatives. The aim of the workshop is to provide a platform to citizens to develop an understanding of important policy issues, the role of a Member of Parliament, opportunities in the field of public policy and means to engage with their representatives to champion issues that citizens are passionate about.

The pilot workshop was first conducted at the YWCA of Delhi, and was the first of its kind initiative by a Member of Parliament in India. The workshop saw over 100 applicants, out of which 53 bright and promising entries with keen interest in politics and policy-making were selected after careful consideration. The cohort was a heterogeneous group of individuals from diverse backgrounds such as humanities, law, management consulting and engineering, but with a passion for understanding nuances in public policy.

Besides this there were other sessions focused on the structure of the Indian State, the role of an MP in Parliament and the work done in constituencies. One separate session was devoted to important institutional and systemic reforms required in the Indian setup. These sessions were addressed by members of the policy team at the office of Jay Panda, as part of the same workshop.

Given the very positive response from participants in Delhi and considering requests to conduct similar workshops in other cities, the initiative has been scaled up. After Delhi, the workshops have already been conducted in Bhubaneswar (at XIMB), Mohali (at ISB), Pune (at MIT-SOG) and Bangalore.

The workshop is a free of cost, registration-based event. It is specifically designed for professionals and senior students who are vocal about their views on policy issues and wish to engage with the system.

Enthusiastic citizens were encouraged to apply for the workshop and registration deadlines were closed by August 30th 2015. The approximate number of applicants received was 168, out of which 94 were selected and 86 participants have confirmed. The attendees will be receiving a certificate of participation at the end of the workshop.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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