B-School Events

April 04, 2017 @ 01:15 PM


MICA's literature fest

Published : Friday, 10 February, 2017 12:40 PM


MICA’s student run literary committee, LitComm,hosted Reverie, MICA’s literature fest, on 8thand 9thFebruary, 2017, to celebrate the power of words, books, and knowledge. Reverie, reinforces MICA’s philosophy ofenriching logic and rationale along with the development of creative thought.

The two-day event comprised of a myriad of different competitions and events, including a debating competition, a writing workshop by Ms. Raksha Bharadia, a talk by renowned author Mr. Murzban F. Shroff, Pictionary, and other exciting, multi-format competitions. The event saw participation from various prestigious colleges like IIM Ahmedabad, IIM Raipur, IIM Raipur, SIMC, K. J. Somaiya, MICA, etc.

The flagship event, Best Seller 4.0, encouraged candidates to apply their marketing knowledge in a creative fashion. Participants were allowed to choose one book from a list of nine, after which they had to design a 360-degree marketing and communication solution for the same. MICA’s Associate Dean, ProfessorSiddharthDeshmukh, and Professor Anita Basalingappa presided over the event as judges. Team V from MICA, VatsalSethi and VasudhaPande won the first prize for an exceptional marketing solution for the novel The Hitchhiker’s Guide to the Galaxy by Douglas Adams. “The event was a colorful experience which allowed us to indulge in some divergent thinking and bring out some juicy ideas to market our favorite books. The tough competition kept us on our toes and had us improvising till the last minute,” said VatsalSethi. The runners up for the competition were Team Bibliophilia, Balaji Ramachandran and K Ramdas from IIM Ahmedabad.  

Other events such as ‘Twist in a Tale’ tested students’ creative mettle by allowing them to add their own magic to existing stories. Team ‘Round the Corner’ from MICA, Bala Sai and NandanMajumdar, won the first prize for a vivid retelling of George Orwell’s 1984. “There’s nothing more challenging and fun than re-imagining your favorite works of fiction, spinning it your way. We loved the idea of it,” said Bala Sai. Team ‘Peek-a-Boo’ from MICA, Amandeep Singh and Ankita Mohan who chose Animal Farm, another masterpiece by George Orwell, were the runners up.

The first day ended with an enlightened writing workshop by Ms. Raksha Bharadia, author and editor, followed by a lively game of Pictionary.

Day 2 began with CrosSwords-​ a nationwide colossal debating competition, organized by LitComm’s Debating Society, bringing the best orators under one roof. The engaging competition was followed by a one-of-a-kind event that was specifically hosted to showcase authors from diverse genres and bring brilliant minds together, to cultivate, engage and encourage literary panache. The day ended with a reverie fair, where students and staff come together for an evening of music, fun, and food.

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