B-School Events

April 04, 2017 @ 01:15 PM


Published : Wednesday, 28 October, 2015 10:47 AM

MICA, India’s premier management institute renowned for Creating Leadership in Strategic Marketing and Communication today announced the completion of its summer placement process for the 2015-17 batch of flagship Post Graduate Diploma in Management – Communications (PGDM–C). The entire process was completed within the summer placement week and the indicators are quite encouraging. A total of 55 companies including 20 new companies participated in the summer placements 2015-16. The average and median stipend saw an increase of 20% and 25% respectively, while the highest stipend was Rs. 80, 000 per month. The no. of offers per company was 2.91.

159 students from a batch of 160 opted for summer placements while one student chose to work on his own venture. The major sectors where students were placed include Media, Advertising, E-commerce, Digital, and FMCG. The highlight of the process was that around 10% of the batch opted for start-ups. Other industry sectors included IT, Market Research, BFSI, Retail, Travel and Pharmaceuticals. Some of the new companies who recruited during the summer placement week are Google, Disney India, Zydus and Shopclues while the regulars like L’Oreal, Amul, Colgate-Pamolive, Wipro, Leo Burnett, Interbrand and DDB Mudra continued to pose their trust in MICA students.

Commenting on the summer placement MICA Dean Dr. Atish Chattopadhyay said “This year’s summer placement process is an indicator of the changing preferences of the students who are, today, willing to experiment with start-ups and join emerging sectors like e-commerce and digital media.

Today start-ups and new age companies which grow at a phenomenal pace, find it difficult to predict the projects or the no. ofinterns, six months down the line. Questions are being raised on the conventional practice of conducting the summer internship process in October while the actual internships happen in April-May. It is probably time for the institutes to understand these trends and realign the calendar with the changing times.”

About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.  Visit www.mica.ac.in to know more.

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