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Published : Monday, 02 January, 2017 5:55 PM
With rapid advancement in technology and increase in human migration, culture and technologies are converging rapidly than ever. Owing to this, the traditional marketing concept of static segmentation has become truly defunct; age, location, gender is now irrelevant, this ushers the ‘death of demographics’ from a marketing perspective.
To better understand consumer insights in the evolving social world, Prin. L. N. Welingkar Institute of Management Development (WeSchool) is organizing a conference on Consumer Insights & Foresights in Changing Markets in association with Academy of Indian Marketing (AIM) to be held on 9th January’17 at its Mumbai campus.
The conference will be divided into six tracks viz. CPG (Consumer Packaged Goods); BFSI (Banking, Financial Services and Insurance); Research and Analytics; Media and Entertainment; E-Commerce and Telecommunications.
Some of the eminent dignitaries from across sectors such as: Mr. Prakash Nedungadi, Head Consumer Insights & Brand Development, Aditya Birla Group, Mr. Rohan Mirchandani, Co-Founder & CEO, Drums Food International Pvt Ltd., Mr. Deepak Sood, CEO, Avantha Ergo Life Insurance, Mr. Devendra Chawla, Group President, Food, FMCG Brands, Future Group and Mr. Abhishant Pant, Founder of Cashless Journey will congregate to share insights the changing consumer passions and interests and how to apply this behavioral insight in changing markets across different sectors.
The inaugural session will be co-chaired by Dr. Jagdish Sheth, Emory University USA, Dr V. Kumar, Georgia State University USA and Prof Dr Uday Salunkhe, Group Director, WeSchool.
Date: 9th January 2017
Timing: 8:30 am - 5 pm
Location: Welingkar Building, Lakhamsi Nappu Road, Matunga East, Near Matunga Central Railway Station, Mumbai, Maharashtra 400019
Register on: http://marcon2017.welingkar.org/
Conference related queries:
Prof. Indu Mehta
Mob: +91 9819198315
Among India’s top business schools, WeSchool is a pioneering management education institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. WeSchool strongly believes in integrating the philosophy of ‘leadership’ and ‘innovation’, and nurtures students with a holistic view on the socio-economic-political matters with a coherent and strategic approach towards problem solving. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.
The CII-AICTE National award for ‘Best Management Institute for Industry Institute Linkage’, 2015 has been awarded to WeSchool. Also, the “Best Innovative Institute” award at the ASSOCHAM 9th Higher Education Summit, National Excellence Awards at the hands of Union HRD Minister of State, Prof Dr. Ram Shankar Katheria was awarded to Weschool this year. WeSchool had the honour of being bestowed the Best Management Institute of the Year Award, 2015 by the Bombay Management Association (BMA) at the hands of Mr Ratan Tata.
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