The proliferation of toothpaste brands in the market was made possible when Colgate began mass producing toothpaste in collapsible tubes (instead of glass jars), in 1896 in New York City.
In the era of technological innovations, the physical world is being appropriated by the virtual or the electronic world. Little wonder then, that the way we read, has also a gone a huge transformation in this decade.
Amazon is one of the biggest electronic commerce and cloud computing company in the world. Amazon has created a huge impact on the market and has become a name that people trust.
Management Gurus have always opined that Brand will be born and dying during Brand life cycles and will need push for their sustainability.