MORE / #Brand Marquee

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

Brand article - on Amazon

Brand article | Amazon

Published: Tuesday, 28 June, 2016 10:29 AM

Brand article - on Amazon

Management Gurus have always opined that Brand will be born and dying during Brand life cycles and will need push for their sustainability. or Amazon is one of the biggest electronic commerce and cloud computing company in the world. It was one of the first big companies to see goods over the internet and since its launch in 1995, Amazon has created a huge impact on the market and has become a name that people trust.

1. Launch

Amazon was founded in 1994 by Jeff Bezos, who left his employment as vice president of D.E. Shaw & Co and moved to Seattle, where he developed the idea which would ultimately give rise to Amazon. Headquartered in Seattle, US, the company started as an online bookstore but in subsequent years diversified into online music and video business (1998), selling toys, electronics, tools and hardware (1999).

2. Beginnings

With internet making rapid strides, companies began looking to the Web as a new avenue for commerce. Amazon caught the attention of the people and within four months of operation, became popular. Beginning with books, due to the large worldwide market for literature and the enormous number of titles available in print, Bezos quickly added other items, such as, VHS tapes, DVDs, music CDs, software, video games, electronics, clothing, furniture, toys and even food items.

3. Name and logo

Bezos selected the brand name ‘Amazon’ for his company because it was a place that was ‘exotic and different’ just as he planned his store to be, he planned to make his store the biggest in the world and Amazon river, the biggest river in the world served as a perfect inspiration. Additionally, a name beginning with the alphabet ‘A’ was preferred due to the probability that it would enable the store to be at the top of any list which was alphabetized. Amazon’s logo features a curved arrow leading from A to Z, representing the variety of products that the company offers from A to Z, with the arrow shaped like a smile.

4. Strategy

Unlike its large competitors, such as Barnes and Noble and Borders, carried only 2000 titles in stock in its Seattle warehouse. With the process of buying and selling shifted to the internet from brick and mortar stores, orders through were placed directly to the wholesalers and publishers and it would just receive the products and ship them to the customers. As the cost of middlemen and other expenses related to brick and mortar stores were not applicable, began to offer deep discounts, to the delight of the customers. The website has become increasingly interactive with a lot of options added to satisfy the customer completely.

5. Amazon in India

Given the immense potential of India with over 1.2 billion people and with use of internet spreading among the people, Bezos remains bullish about India, a market he entered in 2013. Faced with fierce competition from India competitors such as Flipkart and Snapdeal, Amazon recently announced to invest an additional $3 billion to take its investment in India to over $5 billion, a clear sign that it considers India as the next biggest market after the US, which will fuel its growth.  Unlike China, where Amazon has struggled to make inroads, India is a much more accessible market for Amazon and the revenue for e-commerce is expected to touch $137 billion by 2020 according to Morgan Stanley. This explains Amazon’s interest in India.

Currently valued at $292.6 billion according to Forbes, Amazon has customers in over 100 countries and is truly a significant global player in the e-commerce industry.                                                    

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

XAT 2018
Application Last Date 30th November 2017
IMI New Delhi
Application closes 4th December 2017
XIM Bhubaneshwar
Last Date 8th December 2017
SIBM Bengaluru
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Bengaluru through the SNAP Form
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before December 31,2017
IBSAT 2017
Last date for IBSAT registration is December 12 , 2017
Last date to register for SNAP is 24th November, 2017. Last date for SSBF is 2nd January 2018
SIBM Hyderabad
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Hyderabad through the SNAP Form
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
Institute of Management Technology
Application closes on November 24, 2017
MDI Murshidabad
Application for PGPM 2018-20 at MDI Murshidabad is open till November 24, 2017

Show More

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online