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K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Social Media: The New Wagon for Socio-Economic Development

Published : Wednesday, 23 July, 2014 01:06 PM
WeSchool to host an International Conference on Social Media Marketing on 25th and 26th July, 2014
In only half a decade, social media has altered consumer behavior to the extent that one third of consumer spending today may be driven by social inputs like reviews and comments. And it is estimated that, by 2022, four out of every five transactions will be driven by social media. As consumers become more empowered, it’s crucial to use social media to engage and connect with the customers. Thus it is has become imperative to develop models and methods to augment the effectiveness of social media marketing in emerging markets like India. Keeping in view such developments, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) in association with Academy of Indian Marketing, is organizing ‘ International Conference on Social Media Marketing in Emerging  Markets ‘ on the 25th and 26th of July, 2014 at ITC Gardenia, Bangalore.
This conference is designed to provide understanding from industry experts on the fundamentals of how to strategize on the social media marketing initiatives and network with ease; develop contemporary ways of acquiring new customers and increasing the impact that one makes on potential customers. The conference will see a confluence of eminent speakers that include leading experts from the world of marketing practice and academic researchers from global business schools who will brainstorm on the challenges faced and design multiple strategies on the way forward to create a win-win situation for all stakeholders. Dr. Arvind Gupta, IT Head, BJP, Atul Singh, Group President Asia, The Coca Cola Company, Prof. Dr. Uday Salunkhe, Group Director, Prin. L N Welingkar Institute of Management Development & Research, Dr. Jagdish Sheth, Charles H. Kellstadt Professor, Marketing and Strategy, Emory University, Nishanth Rao, India Head, Linkedin are some of the eminent speakers that will set the stage for the deliberations on the theme “Social Media Marketing in Emerging Markets”.
While speaking on his vision behind hosting a conference of this magnitude, Prof Dr Uday Salunkhe, Group Director, WeSchool expressed, “For marketing professionals, the potential to grow their business through social media is endless. Facebook, Twitter, Pinterest, Instagram, Google+, yahoo are global networks that every business, big or small, start-up or multinational, strives to have an active presence on. As the potential to grow their impact through these networks is unlimited , businesses ,government administration, educational institutes ,  political parties, NGOS as well as individuals   are making their presence felt  on social media  with  powerful content  ,  promise of quality customer service and visuals to  optimize the social channels for success. By doing this, they not only develop a rapport with loyal brand promoters, capture leads and convert visitors into customers to overcome competition. ICSMM 2014 is our endeavour to set a platform for leading academicians, researchers, corporate professionals and even sceptics to come together to explore the aspects of this all encompassing subject of social media and share their insights in furthering understanding on marketing theory and practice to listen and understand the changes in the consumer’s voice in the context of emerging markets”.
About WeSchool
Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool is ranked 15th out of 150 institutes in India as per the Annual Times B-School 2014 survey. The same survey has also ranked WeSchool as 7th best institute in the West zone and among the top 10 institutes recognized for providing exposure to latest developments in the corporate sector & management practices, quality of internships and emphasis laid on personality development.
WeSchool’s goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, corporates and society that is visible through actions and outcome.
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