April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Logo Says It All For A Brand

Most often buying decisions are taken only through keeping in view the brands concerned. Brands therefore speak enough about the attributes of certain products to be selected for buying. The causal relation between brands and the products sells always matter if there is a perfect logo that describes such brands vividly. It is therefore very important to take into account a logo design and branding while you plan for a business strategy as a manager and or an evaluator in case willing to buy quality products. The very essence of a logo would play an important role in building the image of products and their manufacturers if there were right approach in that.  

The portrayal of a pictorial logo that defines the theme of a product also indicates how important a band is and what are major and minor aspects that would really make it reputed brand. It is always necessary to apply creativity in the entire process. Just take an initiative and evaluate a few international brands like the famous Burberry to observe the difference by your own how the logos have too much to explain in such particular brand. The distinctive logo selection has made this brand highly attributable item for more than one and half centuries. There are various such uncountable examples of brands that make us understand that logo and brands are the prerequisites so they are inseparables. 
Evaluate the logo of the Marks & Spencer brand and its impact around the world in today’s scenario. It is true that logos define the brand for clarity and appealingly hence their visual appearance always make a big difference by explaining how the product would attract the attention of the potential buyers. Almost all types of logos prepared in the catchy lettering offer the familiar feeling for the brand lovers to keep it in mind quickly with better remembrance. Feeling of a brand reflects from logo so applying creativity is always an important factor. The logos can be of different kinds including some text-only options or those in many varieties of settings. What matters too much is their usage to ensure a brand is noticed easily? 
It is an undeniable fact that logos are the most crucial tools that help the brands to get recognized by the target consumers even while there is least letters to covey an idea or message. Likings of a potential consumer must therefore be kept under consideration while developing the brands as truly versatile options to go with that can seek the attention of countless individuals—through developing an image in mind that always remains imprint in the minds of people approaching that brand to select the items. That is why image selection plays very crucial role which is otherwise the logos whose acceptance by the diverse population guarantees a total recognition and acceptance by millions. 
Although traditional logos are still in demand but the brands which target the diverse groups may not go with this option so often. The choices are diverse hence once may prefer them according to background scenario which requires thorough understanding of the consumer base. Completing thorough research to include different aspects are therefore important, so are necessary designing and selection of logos without which brands might fail to impress the targeted consumer. 
Every brand therefore has specific logo needs for which the planning should be done strategically and with thorough observation whether all sorts of perceptions are incorporated or not. If the logo image is unique then it is for sure that people will have a keen look on it. The brands using catchy logos will definitely prove extremely representing henceforth adding value for the brand that could emerge as a professional one is the insightful need. There are no dearth of brands in the market today but the most important factor is that how their logos are accepted as iconic ones and if they literally offer any type of charismatic impact or not. That is why often existing names and big brands keep changing their logos after certain time period if the feel doesn’t prove boosting. They do so to ensure that the grip on the market is sustained for which they might feel an ardent need to use some effective logo. 
Any brand in the market would have broader perspective as a product type while its logos are always a secondary factor but they definitely remain decisive to keep the brand remain in the limelight. Of course brand represents everything and every important feel is showcased through the logos of those brands to seek the attention of a brand’s lovers who remember the logo and also recognize it as and when they get chance to see it. If taken into account conceptually then brands are the parts of business strategies for their operation under the umbrella of the specific manufacturers which takes into account quality control of the product concerned to maintain the particular standard required. 
The logos of such brands are the additional steps to ensure a brand gets recognized by all and sundry.  The logos boost the brands and make them worthwhile products. They are definitely inspiring things as their recognition makes the sense for fuller and genuine promotion. The brands should have the loyalists so that its products sustain in market. The important aspect is that how brands are accepted and they get recognized—through attractive logos without that they lose impact. It is important to know that logos advocate the attributes of brands. That is why they are incomplete without each other. 
As conveying strong message is the key attribute of a qualitative brand its portrayal through effective visual and text presentation is a must. A great brand therefore can’t sustain without logos which too works as strong message conveyer. Most often logos work as excellent communication tools in their absence a brand may not sustain in marketplace. A great brand will definitely turn splendid only while its logo too appeals and enchants more. 
For such topics of Basic understanding on the subject matter which will keep you motivated to crack  GD & PI at CAT 2011, NMAT, XAT, SNAP  and forthcoming  exams ATMA, MHCET 2012, CMAT 2012 along with various other state specific MBA entrance tests. This would also be useful for WAT, Extempore speaking, Essays. 
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