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April 04, 2017 @ 01:15 PM

Perception can be deadly if not analysed

Published : Monday, 2 January, 2017 10:25 AM

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Perception can be deadly if not analysed


Time-30 minutes

To perceive is to observe, to comprehend and to be aware. Senses play an important role in enabling to perceive things. However, without proper analysis of the perception, the true meaning of the perceive object or idea cannot be unearthed. Therefore, analysis is the next logical step that follows perception and imparts meaning.

A. Perception can be defined as the process of becoming aware of the world around, through the senses. The senses play a critical role in enabling the process of perception and also helping us act in response to it. Perception happens in one of five ways:

i. See something with eyes
ii. Hear something with ears
iii. Smell something with nose
Iv. Taste something with tongue
v. Feel something with skin

B. Everything we do is through our senses. Since we rely on our senses for everything, most importantly all the initial impressions which come to us filtered through any of the five senses, they are the most dependable and should be trusted. Perception, which is a direct consequence of the five senses, is, therefore, a crucial process which is self sufficient and does not require analysis to support it.

C. Merely relying on perception through the senses will not be enough in order to make sense of that which is perceived. For instance, to make sense of and explain why people watching a music concert wave their hands in excitement and dance, one needs to analyse what they perceive and how they perceive.

D. It is fair to say that perception is not reality, or it may or may not be real. To perceive someone as a bad human being does not mean that he/ she is actually a bad person. It might mean that some circumstances exclusive to you might have forced you to believe that that person is bad, whereas it is quite possible that someone else might perceive the same person as a good human being, contrary to your perception. Therefore, perception needs analysis to be in cognizance with reality.

E. Analysis of perception will greatly be influenced by various factors such as past experiences, feelings, imaginations, values, memories, beliefs and cultural setting. Because all these factors vary from person to person, the same object or event may be perceived differently by different people.

F. Perception without adequate analysis can be deadly to hold. For instance, if a consumer holds a negative perception of a company's product, that it is expensive, low on quality, contains harmful chemicals, the company cannot let the consumer harbour this perception about its product as this will affect its profits. The company needs to analyse the reasons behind the consumer's perception of the product and take measures to remove them. Only through the process of analysis can the company make sense of the consumer's perception.

The process of perception, is in itself, sufficient to make initial impressions about a thing or an event but not sufficient to understand the causes behind that thing or event. For that, it needs to be supplemented by the process of analysis to make sense of that which is perceived.

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