Revival of the fittest must replace survival of the fittest

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After having cleared cutoff percentile at MBA Institute, you will be invited for Group Discussion and now it is must for you to practice with variety of GD topics.
 
Read and develop points for discussion on GD topic:
 
Revival of the fittest must replace survival of the fittest
 
The phrase ‘survival of the fittest’ originated in the evolutionary theory, highlighting the higher probability that ‘fit’ individuals have as compared to ‘unfit’ individuals when it comes to survival. 
 
However, in today’s competitive world, we cannot simply rely on the survival of the fittest theory. That is because someone who is strong today can become weak tomorrow – that is how dynamic the world has become. 
 
This is not just applicable to individuals but to companies too – a company that is in the limelight today can become bankrupt tomorrow. Competition is everywhere and to stay ahead of the competition, one has to constantly change his ways and be in line with the technological developments.
 
Technology becomes obsolete quickly – a smart phone that has recently been released into the market may become outdated in no time. This is because all companies are constantly working on their skills and product range so as to prevent getting overshadowed by other organizations. 
 
Just because one organization managed to survive once does not mean that it will survive forever. This is one of the reasons why employees are regularly sent for training and enhancing of skills.
 
Donald N Sull, a Senior Lecturer at MIT Sloan, published a book called “Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them”. Here, he throws light on ‘active inertia’ which is holding individuals and companies back. 
 
People have become so obsessed with formulae that once a certain formula works, they are not willing to pull themselves away from it when a new wave of change comes. And this is often the cause of downfall of many companies.
 
In India, for the second quarter of 2013, Samsung held the highest market share of 26% in the smart phone segment. Nokia, on the other hand, managed to hold a mere 5% market share. 
 
Why is it that Nokia, which was once a top brand when it came to the mobile phone segment, is not able to keep up with competition? The answer is clear – its competitors have managed to enhance their technologies and as such, have moved higher than Nokia in the smart phone segment. 
 
The world is competitive – it is not true that if you have managed to survive the competition once that you will be able to survive in years to come. To succeed, one has to improve and enhance his capabilities. 
 
We are tested at every stage of our lives and we have to constantly prove to the world that we are better than the rest – only then will we be able to win this rat race.
 
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