General Awareness

April 04, 2017 @ 01:15 PM

desktop image
mobile image

April 04, 2017 @ 01:15 PM

Excellent Career in FMCG (Fast Moving Consumer Goods) Industry

Making career in FMCG industry is an ideal dream hence, MBA Aspirants are expected to know and understand FMCG sector. This general awareness will help you in WAT/Essay/GD and PI also.
Read:  Excellent Career in FMCG Industry
Fast Moving Consumer Goods (FMCG) sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labor makes it an ideal destination for this sector. There is also intense competition between the organized and unorganized segments and the fight to keep operational costs low.
Due to this intense competition coupled with good enough growth in the sector, it requires huge number of human resource year on year.
Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return.  FMCG can broadly be categorized into three segments which are:
• Household items as soaps, detergents, household accessories, etc,
• Personal care items as shampoos, toothpaste, shaving products, etc and finally
• Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc.
Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc.
The burgeoning middle class Indian population, as well as the rural sector, presents a huge potential for this sector. The FMCG sector in India is at present, the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025.
Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. Rural demand is set to rise with rising incomes and greater awareness of brands.
There are number of factors that will drive future growth in this sector. Increasing rate of urbanization, expected to see major growth in coming years will give a big push to this sector. Moreover, rise in disposable incomes, will lead to premium brands having faster growth and deeper penetration.
Innovative and stronger channels of distribution to the rural segments are also giving a big push to this sector in terms of deeper penetration. Moreover, the icing on the cake is the increase in rural non-agricultural income and benefits from government welfare programmes resulting in increased purchasing power.
Innovation in FMCG is a wide concept which aside from creating, launching and marketing new products also includes improving shopping processes, providing consumers with a range of tools to purchase products as also ensuring that the entire organization is focused on the singular goal of improving the customer’s overall experience. Therefore, in all functions like marketing, Finance, HR, IT, operations and strategy, there is a demand for talent by FMCG companies.
As Indian consumers become more global in their aspirations and desires, as they travel abroad and are exposed to global products, their appetite to consume products in their home market will only increase. To meet this demand, FMCG companies need to focus on R&D and innovation as a means to grow the business. At the same time, product lifecycles are shrinking, companies across categories are launching new products, and the pressure to market new products, quickly, is strong.
Due to these factors, FMCG companies recruit people at all levels including freshers from B-schools. As innovation becomes critical to the sector’s growth story, there is more demand for freshers as companies want to capitalize on their fresh ideas.
Stay informed, Stay ahead and stay inspired with MBA Rendezvous 

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Admissions Open for 2018 Apply Now!
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 17 February, 2018
IMI New Delhi
Admissions Open for Executive PGDM at IMI, New Delhi. Application closes on March 1, 2018.
TAPMI, Manipal
Last date extended to 11 February, 2018. Apply Now.
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
Birla Global University
Admission 2018 Open for MBA at Birla Global University
KIIT School of Management
Admissions Open for MBA at KIIT School of Management through CAT/ MAT/ GMAT/ ATMA/ CMAT/ XAT