General Awareness

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

KFC story in India, Kentucky Fried Chicken (KFC)

MBA Aspirants are expected to know markets of established Brands. This helps them to understand industry for which they are dreaming to join in future. Today, you will read on KFC story in India
 
Kentucky Fried Chicken, popularly known as KFC, is a fast food restaurant chain that is known for its fried chicken. Headquartered in Louisville, Kentucky, the United States, KFC is the world’s second largest restaurant chain after McDonald’s. 
 
Currently, KFC has more than 18,000 outlets in over 100 countries. And every day, more than 12 million customers are served at KFC outlets around the world. KFC is a subsidiary of Yum! Brands, which also owns Taco Bell and Pizza Hut.
 
KFC was the first foreign fast food restaurant chain to enter India in 1990s after the Indian government implemented the economic liberalisation policy. At that time, KFC received permission from the Indian government to open 30 outlets across the country. 
 
The first KFC outlet in India was opened in Bangalore in June 1995 and from 30 outlets, the number has grown to 296 today. Fast food restaurants have gained popularity in India because of their customised menus that suit the taste buds of the citizens.
 
 Many people have the misconception that KFC only sells fried chicken; this is not at all true. In India, KFC has added a number of vegetarian items on its menu – Veg Zinger, Veg Rice Bowlz, and Veg Strips. 
 
When KFC first entered the Indian market, there were a lot of protests, and the Bangalore outlet was repeatedly ransacked. Many Indians were worried that the Western culture would seep into the Indian roots, leading to the dilution of indigenous traditions. 
 
To prevent further onslaughts on the KFC outlet, the management of the KFC outlet demanded a police van to be permanently parked outside for almost a year. Another KFC outlet was opened in Delhi in the same year but the combined revenue of both the Bangalore and Delhi outlets was not sufficient to continue the KFC business in India. 
 
The reason why KFC did not gain popularity is because of anti-KFC movements that accused KFC of using illegally high amounts of monosodium glutamate, which are harmful to health. Also, the anti-KFC movements claimed that KFC sold food that was cooked and fried in pork fat. Given all these accusations against KFC, the fast food restaurant did not reap sufficient revenue to continue its operations in India. As a result, KFC had to abandon the Indian market. 
 
Once the Indian market cooled down, KFC returned to the country in 1999 and set up an outlet in Bangalore. Until 2004, KFC only operated one outlet in India. As the sole outlet started making money, KFC expanded its operations throughout India and today, KFC outlets can be found in a number of cities. 
 
KFC has come a long way since its establishment in India in 1995. Despite facing a rejection from consumers, KFC did not lose hope in the Indian market. Instead of eliminating India from its venues of operation, it analysed the problems faced by KFC in India and worked hard to resolve them.
 
It is this tenacity that won the hearts and stomachs of millions of Indians, who finally decided to embrace KFC’s dishes and give KFC a second chance.
 
  
 
Stay informed, Stay ahead and stay inspired with MBA Rendezvous  

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
XIME
Application Last Date for Online Submission - February 25, 2018
TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open at BIMTECH, Greater Noida
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is January 18, 2018.
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
NIRMA
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 29, 2018
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 21st January, 2018
IMI New Delhi
Admissions Reopened for PGDM Last Date to Apply January 21, 2018
Application closes on February 12, 2018 for Executive PGDM at IMI
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before January 20,2018
ICFAI Business School
Admissions Open at ICFAI Business School Apply Now!
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
SDMIMD Mysore
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
img

Admission Open Now

Following Colleges are accepting applications.

INTERNATIONAL MANAGEMENT INSTITUTE

Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online
Get Connected with your Dream College  
Get Connected with your Dream College

Thank you