General Awareness

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

Mineral Water market in India

MBA Aspirants are expected to know markets of established Brands. This helps them to understand industry for which they are dreaming to join in future.  Today, you will read on Mineral Water market in India
The mineral water industry is one of the most thriving sectors in India because the water that comes out of the taps is undrinkable. Hence, people rely on either purified water, through reverse osmosis, or bottled water, also known as mineral water.
The mineral water market is growing at the rate of 40 percent annually and is estimated at Rs 8,000 crores. Experts claim that the mineral water market can touch Rs 15,000 crores by the end of 2015.
According to the Bureau of Indian Standards (BIS), there are approximately 1,200 bottling plants and 200 brands of packaged drinking water across the country. Out of these 200 brands, 80% of them are local. 
A number of popular brands in India are Bisleri, Kingfisher, McDowell’s No. 1, Aquafina, Bailley and Kinley. Among these brands, Bisleri has captured the majority of the market share, and it stands at 36%. Coca Cola’s Kinley is next in line with a 35% market share. 
This is followed by Aquafina, at 15%. Other smaller brands that do not have a major market share in the mineral water sector are Parle Agro’s Bailley, Kingfisher and McDowell’s No. 1.
The domestic market is split between three groups of players. The first group comprises national brands with presence all over India and this group is worth Rs 4,000 crores. The next group comprises local brands manufactured by registered plants but restricted to certain regions in the country. 
This group has a turnover of Rs 2,400 crores. Lastly, the unorganised local brands have a net worth of about Rs 1,600 crores.
Today, consumers purchase mineral water in 500-ml bottles, one-litre bottles, and bulk packs, with over five-litre capacity. Many people purchase 20-litre bottles for both commercial and home usage. 
The market for mineral water is sure to grow because we all need water to survive. A human being consumes an average of 2-3 litres of water daily, and with the Indian population growing at 2-3% annually, we can expect the demand for mineral water to grow as well. 
Today, we witness mineral water being sold in movie theatres, shopping malls, fitness centres and restaurants. There is an increase in the number of people having disposable income. So, we witness a number of people purchasing mineral water in commercial complexes instead of carrying bottled or filtered water from home.
Gone are the days when people, especially those from the middle class, would carry bottles of mineral water for long journeys. We have become westernised in some aspects and slowly, the culture of ‘use and throw’ has seeped into the Indian society. So, Indians who travel quite a bit simply purchase bottled water and discard the empty containers.
The only problem that arises from bottled or mineral water is the indiscriminate disposal of the bottles. Many people do not realise the environmental hazards attached to this act. So, to reduce the negative effects on the environment through indiscriminate disposal of bottles, the government can educate the public and encourage recycling. Apart from this drawback, the mineral water industry is all set to reign over India.
Stay informed, Stay ahead and stay inspired with MBA Rendezvous  

Crucial Dates, You Should not Miss

TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open for PGDM Programmes at BIMTECH. Apply Now !
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is December 22, 2017.
Goa Institute of Management
PGDM Admissions Open at GIM. Apply Before January 5, 2018
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 09, 2018
XAT 2018
Application Last Date 15th December 2017 ( With Late Fee )
IMI New Delhi
Application closes 4th December 2017
XIM Bhubaneshwar
Last Date 8th December 2017
SIBM Bengaluru
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Bengaluru through the SNAP Form
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before December 31,2017
IBSAT 2017
Last date for IBSAT registration is December 12 , 2017
SIBM Hyderabad
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Hyderabad through the SNAP Form
Institute of Public Enterprise
Last Date to Apply for IPE, Hyderabad is 31st December 2017
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online