General Awareness

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

Mosquito repellent market in India

MBA Aspirants are expected to know markets of established Brands. This helps them to understand industry for which they are dreaming to join in future.  Today, you will read on Mosquito repellent market in India
The mosquito repellent market in India is witnessing a significant growth because Indians are becoming more health conscious. Awareness of diseases spread through mosquitoes is increasing due to a rise in the literacy rate. Some of the diseases spread by mosquitoes include malaria, dengue fever and yellow fever. 
Stagnant water is a breeding ground for mosquitoes and in India; places with stagnant water are plenty. Poor sanitary facilities, street gutters, storm drains, leaky faucets and clogged rain gutters are breeding grounds for mosquitoes, which are rampant in India. 
Since it is extremely difficult to get rid of mosquitoes in India, Indians resort to mosquitoes repellents, including coils, mats, vaporisers, aerosols, and creams. 
The mosquito repellent market in India is worth more than Rs 3,200 crore, and it is dominated by four major players – Reckitt Benckiser, Jyothi Laboratories, Godrej Sara Lee, and S C Johnson. Other players in the industry include Balsara Hygiene, Bayer, and Tainwala Chemicals. The top three products in the mosquito repellent market are Mortein, Maxo and Good Knight. 
Studies show that the demand for mats is increasing in rural areas whereas in urban areas, there is a huge demand for vaporisers. In fact, vaporisers seem to be replacing mats and coils in urban areas. 
The urban share of mosquito repellents is 70%, which shows that with increasing affluence among the urban population, more and more people are purchasing mosquito repellents as a precautionary measure against diseases spread by mosquitoes.
At present, Godrej Sara Lee’s Good Knight is the leader in mats, with a 51% market share. Next, Reckitt Benckiser’s Mortein has a market share of 15%, followed by Godrej Sara Lee’s Jet at 14%. 
In the segment of coils, Reckitt Benckiser’s Mortein is the leading brand, with 33% market share, followed by Godrej Sara Lee’s Jet and Good Knight at 17% and 12% respectively.
 In the vaporiser segment, S C Johnson’s All Out is the leading brand, with around 69% market share, followed by Godrej Sara Lee’s Good Knight at 21% market share.
There is ample scope for the growth of the mosquito repellent market in India because the distribution network for these products is low. There are 9 lakh outlets in India that sell mosquito repellents; however, only 55% of the stores display Reckitt Benckiser’s products whereas 54% of the stores display Godrej Sara Lee’s products. This shows that there is scope for greater distribution by these companies in the country.
However, although there is a need for mosquito repellents in India, there are concerns among the general public with regard to its hazards. There is an increase in the awareness among the public on the chemicals used in mosquito repellents. 
Allethrin is dangerous, harmful to the eyes, skin, respiratory tract, and the nervous system. In fact, according to the Industrial Toxicology Research Centre, prolonged exposure to mosquito repellents may result in brain, liver and kidney damage. 
This is the reason why people are slowly shifting to other alternatives such as organic mosquito repellents. In addition, studies have shown that no mosquito repellent provides 100% protection against mosquitoes. These are some of the ailments of the industry.
Experts predict that the mosquito repellent industry in India will continue to flourish in the years to come, and with greater affluence and awareness among the public, we may witness a decline in the usage of mats and coils and an increase in the usage of vaporisers. 
Stay informed, Stay ahead and stay inspired with MBA Rendezvous  

Crucial Dates, You Should not Miss

TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open for PGDM Programmes at BIMTECH. Apply Now !
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is December 22, 2017.
Goa Institute of Management
PGDM Admissions Open at GIM. Apply Before January 5, 2018
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 09, 2018
XAT 2018
Application Last Date 15th December 2017 ( With Late Fee )
IMI New Delhi
Application closes 4th December 2017
XIM Bhubaneshwar
Last Date 8th December 2017
SIBM Bengaluru
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Bengaluru through the SNAP Form
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before December 31,2017
IBSAT 2017
Last date for IBSAT registration is December 12 , 2017
SIBM Hyderabad
Apply for SNAP 2017 to be held on Dec 17 and apply for SIBM-Hyderabad through the SNAP Form
Institute of Public Enterprise
Last Date to Apply for IPE, Hyderabad is 31st December 2017
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online