IIM Ranchi is planning to foray into Neuro Management by mapping the brain of Team India’s most acclaimed captains and understand the reason for M S Dhoni’s success as a leader.
country’s one of the premier business school IIM Ranchi is planning to foray into Neuro Management by mapping the brain of Team India’s most acclaimed captains and understand the reason for M S Dhoni’s success as a leader.
Among India’s most successful leaders comes our cricket team captain Mahendra Singh Dhoni. Dhoni has come to be regarded as one of the coolest heads to captain the Indian ODI side. There is almost everything he has achieved in terms of cricket, be the World Cup, ICC Champions Trophy twenty-20, the Border-Gavaskar Trophy in 2008 and 2010 against Australia, etc.
The Institute wants the Ranchi’s renown in mental health to next level, and is in the process of tying up with the city’s central Institute of Psychiatry (CIP) to start the new course. To quote Professor ( Dr ) M J Xavier , Director IIM R “ Studying biological reactions and people’s animal instincts mixed with Management theories will not only create better Managers, but also better humans.”
According to IIM R Neuromarketing can be employed for design of products and services, packaging and branding. IIM Ranchi has already enrolled two research scholars in this field and to hold an international seminar on neuro-marketing next year. This will lead to a convergence between neuromarketing and traditional marketing techniques for better understanding of consumers.
Unraveling the age old paradox can help marketing through Neuro-Management.