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MICA organises ICMC 2015 on "Digital Future- Content, Community & Communication"

Published : Wednesday, 18 February, 2015 12:46 PM

   
    MICA International Communication Management Conference

2015 Schedule

 
Day 1 - 19th February, 2015, Thursday
TIME/VENUE     SESSION 
  PARTICULARS
08:30-09:30          Registration       
09:30-11:00  Inaugural
Session
Welcome Address and Concept Note: T.T. Sreekumar, Conference Chair, MICA ICMC 2015, Inaugural India
Presidential Address: Nagesh Rao, President and Director, MICA, India
Inaugural Address: Renee Hobbs, University of Rhode Island, USA:From audiences to authors - Children and young people as content creators and global communicators
Keynote Address: Mohan J. Dutta, National University of Singapore, Singapore:Networks of capital, social change, and technologies of control: Subaltern social movements as sites of global transformation
    Tea Break
11:30-13:00
Auditorium
    Session 1
   Plenary
  Digital
   Literacy &
Digital
Activism 
    Chair :
Mohan J. Dutta  
 
 
Sirkku Kotilainen, University of Tampere, Finland:  Media and information literacies as the basis for youth civic participation
Melissa Fitch, University of Arizona, USA: Global queer digital activism
Nimmi Rangaswamy, Xerox Research Center, India: Learning to bridge the digital gap - Social Networking and the Youth Sub-Stratum in Urban India

13:00-14:00   
              Lunch               
 
14:00-15:30 CR 1
Session 2
Digital
Communication
in Civic
Participation
Chair :
Saumya Pant 
Mou Mukherjee Das, Aliah University, India: Social media and the reconceptualization ofpublic sphere for opinion generation- an analysis
Ahammed Junaid N. P. & Santosh Patra, MICA, India:Promise and challenges of internet to bring a new public sphere: Exploring the case of right thinkers, a Facebook discussion group in Malayalam
Manisha Pathak-Shelat, MICA, India: Transcultural citizenship: Negotiation of the local and the global civic identities
14:00-15:30 CR 2
Session 2B
 
Digital Media:
 
Changing
 
Landscape of
Education
Chair :
Sirkku
Kotilainen
Prasanna Hulikavi, Radhika Ingale & Suneeta Kulkarni, Symbiosis Institute of Media and Communication- PG, India: Assistive media strategies to facilitate children’s learning; A
Nandini Lakshmikantha, Manipal University, India & Shilpa Kalyan, Presidency College, India:Effectiveness of new media as a tool of edu-entertainment among school children
Shobha Vadrevu, National University of Singapore, technology and agency in Singapore SingaporePedagogy, : Constructing the technological citizen
Niti Chopra, M.S. University, India: Making journalism education relevant to a digital future
15:30-16:00   Tea Break
16:00-17:30 CR 1  
    Session 3A
 
Digital through
Gendered Lens
 
Chair :
Shubhra Gaur
Haripriya Narasimhan, IIT- Hyderabad, India: Going virtual, maneuvering control: an ethnography of online fans of television soap-operas in India
Rashmi Tapariya, MICA, India:MICA, India: Understanding and differentiating the online purchasing  behavior between males and females
Kulveen Trehan, Guru Gobind Singh Indraprasth University, India : New media advocacy and gender rights: Decoding the power of online media in advocating women issues in India
Aanchal Sharma & Santosh Patra, MICA, India:Notion of physicality and empowerment: an exploratory study of women empowerment in cyber space
Palak Gadhiya, Usage patterns of social media among housewives
16:00-17:30 CR 2       
    Session 3B
 
Identity on
Social Media
Chair :
 
Varsha Jain
 
Co-Chair :
 
Dipti Kulkarni          
B. Radha & P. Govindaraju, Manonmaniam Sundaranar University, India:Online commenting patterns on news reports on violence against women in India
Syed Murtaza Alfarid Hussain, Assam University, India: Social Media Front stage of identity performance - Applying Goffman performance theory to online self’ presentation
Ayesha Tahera Rashid, Assam University, India: Social media and sychological well-being An analysis of the self-esteem and life satisfaction of Facebook users
Swatantra, IIM Indore, India & Sonam Mehta, Dayalbagh Educational Institute, India: You like, they like, and I like: self-esteem and life satisfaction of Facebook users
Anusuah R. & Balasubramania Raja, Manonmaniam Sundaranar University, India:Self disclosure in Facebook: Teenagers and risks
17:30-18:30 MiCafe
 
 
 
 
 
 
Session 4
Poster
Presentation
Facilitator :
Manisha
Pathak- Shelat Co-Facilitator :
Dhruvin Chauhan       
Shana Susan Ninan,SH School of Communication, Scared Heart College,India: QuantifyingSafety: Astudyonhownewmediainitiatives help create safe public spaces
Anju Varghese Philip, Cochin University of Science and Technology, India: A comparative case study of social media in India and Brazil
Nishida C.S. & Lijumol Joseph, SH School of Communication, Scared Heart College, India:Online branding of Kochi-Muziris Bienalle
Radhika Ingale & Prasanna Hulikavi, Symbiosis Institute of Media and Communication-PG, India: Virtually eligible? A study of use of Social media by children under the specified age-causes and reasons
Sunhith I V, Jain University, India: Film reviews in the traditional print media and in the comments section of YouTube: A comparative analysis of feedback on Bollywood films
Swapnil Kamble, Tata Institute of Social Sciences, India: Youth and mobile phone usage in village
M. Deepika & B. Radha, Manonmaniam Sundaranar University, India: Real Vs Virtual: Influence of interactive mobile games on young children
Puja Vora, i-nurture Education Solutions Private Limited, Gujarat University, India: study factors those are affecting on Indian consumers’ online buying behaviour while purchasing through smart phone
19:00-20:30 Auditorium   Cultural Program
20:30 Onwards   Dinner
 
 
 
Day 2 - 20th February, 2015, Friday
TIME/VENUE SESSION PARTICULARS
09:30 -11:00 
Auditorium
Session 5 Plenary 
A Study to
Understand the
Facebook use
among Youth in
the stateof Gujarat, India
Pradeep Krishnatray, Johns Hopkins University, India
Keval Kumar, MICA, India
Rudresh Vyas, MTB Arts College, India
Saumya Pant, MICA, India
Shubhra P Gaur, MICA, India
Santosh Patra, MICA, India
Rahul Gadekar, MICA, India
11:00 - 11:30  
Tea Break
11:30 - 13:00
CR 1
Session 6A
Information, News
and Media in Digital
Age Chair : Melissa
Fitch Co-Chair : Santosh
Patra
Sony Jalarajan Raj, MacEwan University,Canada, Rohini Sreekumar, MonashUniversity, Malaysia & Nithin Kalorth, Mahatma Gandhi University, India: Aword that disperse the ‘news’ A study into the Hashtag revolution in the cyber spectrum
Sanjay Vishnu Tambat, Savitribai Phule Pune University, India: Exploring technologies of media convergence which shape the future of journalism
Mohan J. Dutta, Satveer Kaur & Naomi Tan, National University  of Singapore, Singapore: Representing migrant workers: Singapore’s media portrayal of the Little India riots
Baisakhi Nag, Bhairab Ganguly College, India Democratization  of information with the advent of new media in the era of globalization
11:30-­13:00
CR
2
Session 6B
Digital 
Entertainment:
Films and
Music Chair
: Rasananda
Panda Co-­-Chair
: Harmony
Siganporia
Asha Achy Joseph, SH School of Communication, Sacred Heart  College, India: Cinematic portrayal of human body at the time of digital image making
Anushka Kulkarni, Univerysity of Mumbai, India: Independent  cinema in the digital era: Understanding audience, consumer behaviour and market research
13:00-14:00
  Lunch
14:00-15:30
CR
1



 
Session 7A
Youth and
Social Change
Chair :
Arbind Sinha
Co­-Chair:
Pravin Mishra
Sumit Narula, Neha Jindal and Dhruv Sabharwal, Amity University -Gwalior, India: Role of Youth in Peace Building via New Media: A study on use of new media by youth for peace building tasks
Shino Varghese, SH School of Communication, Sacred HeartCollege, India: Study on the effects of Social Network Sites on teenagers: A case study within Malappuram district of Kerala
Megha Sidhpura & Atanu Mohapatra, M.S. University, India: Social media for social change
14:00-15:30
CR 2



 
Session 7B
Mobile
Technology
Chair:
Anita
Basalingappa
Co­-Chair:
Mini Mathur
Dazzelyn Baltazar Zapata, National University of Singapore, Singapore: ‘Wada Silpon Ko!’ Mobile phone use amongst the Applai and Bontok Igorot of Mountain Province, Philippines
Mohammad Sahid Ullah, University of Queensland, Australia: Empowering the rural communities through Tele-centre connectivity: Experience of the Union Information and Service Centers in Bangladesh
Obiageli Pauline Ohiagu, University of fort Harcourt, Nigeria: Mobile communication in Nigeria: The past, the present and the future
15:30-16:00
 
Tea Break
16:00-17:30
CR
1

   
Session 8A
Core
Communication
Questions
Chair:
Keval
Kumar
Co­-chair:
Ganesh
B.E.
   
Jyothirmaya Mahapatra & Nimmi Rangaswamy, Xerox Research Center, India:Bridging the gap between online virality and offline mobility
Shweta Anand & Archana Kumar, Lady Irwin College, India: Can equality be achieved in reality? Analyzing the role of community- mediated communications in health communication
Santosh Patra, MICA, India: Interruption as the virtue of communication: question concerning exclusivity of being  in time and place in the realm of “consociated contemporaries”
Najeeb P M, Govt. Victoria College, India: Emergence of the anomic humans andthe post-society: Why does more communication mean less connectedness in the digital epoch?
16:00-­-17:30
CR
2

   
Session 8B
Perspectives
on Social
Media
Chair:
Shobha
Vadrevu
Co-Chair:
Raghu Chaitanya
   
Sreepriya R., Govt. Victoria College, India: The order of the blog discourse: When we became writers of the web
Jayanta K. Panda, IMS Unison University, India: Conspicuous consumption of Indian cyberspace: a critical analysis of personal weblogs
C. Yamini Krishna, Independent Communication Consultant,  India: Celebrity deathand flooding of Twitter: The case  of Robin Williams’ death in India
Parth Shastri, The Times of India & Kumar Manish,AhmedabadGlobaShapers Community, India: Use of socialmedia by three prominent politicians and parties during general election 2014 - Trends & Analysis
 
   
 
 
Day 3 ­ 21st February, 2015, Saturday
TIME/VENUE SESSION PARTICULARS
09:00 ­- 10:30
SH 5
Session 9 Emerging
Scholars` Confluence
Facilitator : Saumya
Pant
Special session for emerging scholars to interact and  network with peers and senior colleagues
10:30 - 11:00  
Tea Break
11:00 - 13:00 Auditorium
Session 10 
Plenary
Future of 
Digital Branding
Chair : Vidhya Sankarnarayan
Co-Chair : Falguni 
Vasavada
Oza
Vidhya Sankarnarayan, Co-­-CEO, Flamingo, Mumbai, India
Vishal Chinchankar, Digital Head, MEC Global, Mumbai, India
Kulwinder Singh, Director, Global Marketing & Communication, 
Synechron Technologies, Pune, India
Rishi Dogra, Head of Digital, Po1 at PepsiCo, Gurgoan, India
Kanika Mittal, Head, Marketing and Brand Communications, 
Reebok, Gurgoan, India
13:00 ­- 14:00   Lunch
14:00 - 15:00
Auditorium
 
Session 11
Technology and
Social Impact 
Chair : T.T.
Sreekumar 
Co-Chair: Manisha
Pathak-­-Shelat
Ajai Kumar S., UNDP, India: Effective Branding for Better Social Impact: A study on the need of effective branding of schemes implemented by the Ministry of Rural Development and Ministry of Health and Family Welfare, Government of India
Neil Patel, Co-Founder and CEO, Awaaz.De, India: Awaaz.De: Mobile connectivity for India`s last ;mile
15:00 ­-15:30  
Tea Break
 
15:30 ­ -16:30
Auditorium
 

 Valedictory 
Session
Closing Remarks-Nagesh Rao, President and Director, MICA, India
Conference Report-T.T. Sreekumar, Conference Chair, MICA ICMC 2015
Vote of Thanks Manisha Pathak-Shelat, Associate Professor, MICA, India
17:00 Onwards
 
City Tour
 
  
 
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