B-School Events

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

MICA team publishes paper in Metamorphosis - A Journal of Management Research

Dr. Prof. Varsha Jain, Assistant professor, MICA, Ms. Sonal Pingle (Student, PGP batch 2009-11, MICA) and Ms. Aarzoo Daswani (Former Research Associate, MICA) have published a paper titled, Understanding Indians Purchase Behaviour Process: Luxury Apparel Sector” in Metamorphosis – A Journal of Management Research. 

The paper aims to understand the buying behaviour of Indian consumers primarily in the luxury apparel segment. The interviews were conducted with the consumers and store managers in the city of Mumbai. The study provides key insights into the minds of the consumers and will be valuable to any marketer looking to tap that segment.
The research found that the key drivers to buy luxury apparels are quality, exclusivity, fit, comfort, elegance, sophistication and influential. Apart from this, the study points out key consumer behaviour pattern and the rationale behind it such as, many consumers shop alone as they feel more independent. It touches upon topics like price sensitivity between genders and consumer preferences in terms of looks and style.
The study suggests that Indian consumers have shifted from collectivist luxury consumption to individualistic approach which is the second level of consuming luxury. Consumers have developed an attitude of “I am worth it” and like to indulge in luxury for themselves. They like to pamper themselves, experiment with new styles and want to satisfy their hedonic desires. It concludes by saying that service is an important factor in this segment and in store services can be enhanced by providing customized hospitability to the consumers.
For latest updates on Buzz at B schools, Stay tuned to MBA Rendezvous

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
TAPMI, Manipal
Last date extended to 11 February, 2018. Apply Now.
BIMTECH, Greater Noida
Admissions open at BIMTECH, Greater Noida
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is January 18, 2018.
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 29, 2018
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 21st January, 2018
IMI New Delhi
Admissions Reopened for PGDM Last Date to Apply January 21, 2018
Application closes on February 12, 2018 for Executive PGDM at IMI
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before January 20,2018
ICFAI Business School
Admissions Open at ICFAI Business School Apply Now!
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online
Get Connected with your Dream College  
Get Connected with your Dream College

Thank you