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April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Published : Wednesday, 11 March, 2015 2:30 PM
The beginning of March at MICA saw a beautiful evening with Pt. Hariprasad Chaurasia hosted by MICA Studio7 in association SPICMACAY. There are few times that one gets to be amidst maestros and spend an evening engrossed in the comfort of their art. Such was this evening that saw more than 300 students, faculty and well-wishers, eager to hear the haunting tunes of Padma Vibhushan awardee, Pt. Chaurasia.

The coloured cushions of the Mani Ayer Auditorium sang a different tune to the melodies spun by Pt. Chaurasia and his team, Shri  Anutosh Degaharia on Tabla and Ms.Debopriya Ranadive on Flute.

In its endeavour to build awareness of the rich cultural tapestry as an important part of holistic education of young individuals, SPICMACAY Is known for hosting interactive sessions with students across various campuses. The event hosted by MICA Studio7 was an initiative to encourage the students to appreciate the various nuances of classical music. “Looking at the success of the events hosted at the Yellow Umbrella Fest 2015, we noticed that our campus has been buzzing with tunes of various different genres. Hence, when SPICAMACAY approached us with the opportunity to host an evening with Pt. Hariprasad Chaurasia, we knew that there would possibly be no better way to sign off for the year. The turnout re-instils the belief that MICA will see a more musical year ahead and hopefully more lecture demos from SPICMACAY”, says Ayshwarya Sharma, member Studio7

With beautiful tunes sung by Srikrishna Ardhanari and Sharmini De on the encouragement of Pt. Chaurasia and intriguing insights on the Raagas from students and Pandit Ji alike, the evening culminated with a rendering of the lovely ‘Holi’. An evening of tunes that the walls of MICA will reverb with, till the stage is set alive for one more.

About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.        
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