Philip Kotler

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Reading success stories of great professionals stimulates motivational enzyme within us and we all wish to emulate them on path of success.
 
MBA Rendezvous is presenting you on every Saturday a motivational story of successful Professional.
 
Read success story of Management Guru:  Philip Kotler
 
Millions around the world claim that there is only one name in marketing and that is Philip Kotler. As an author, consultant, management guru  and a professor, Philip Kotler has influenced the marketing field greatly and he has shaped the minds of management students and business leaders worldwide. 
 
Philip Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University, and today, he is the S. C. Johnson Distinguished Professor of International Marketing at the same school. 
 
Philip Kotler graduated with a Master’s degree from the University of Chicago and a PhD from the Massachusetts Institute of Technology, both in economics. Later, he did post doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. 
 
Philip Kotler moved into marketing because of his belief that this field is an essential part of economics, where demand is not only influenced by price but also advertising, sales promotions and distribution channels. And his step changed Philip Kotler’s life forever and he managed to make a mark in the business world. 
 
To date, Philip Kotler has written over 40 marketing books, including Kotler on Marketing: How to Create, Win and Dominate Markets, and Principles of Marketing. In 1967, Philip Kotler published Marketing Management: Analysis, Planning and Control, which is one of the most widely adopted textbooks in business schools today.
 
 In all his books, Philip Kotler has emphasized that marketing is not about finding clever ways to sell products but it is about creating genuine customer value. In the last few decades, Philip Kotler has managed to broaden the concept of mere selling to a general process of communication and exchange and he has shown how marketing can be applied to non-profit organizations, charities, and political parties. 
 
In addition, he has continued the trend initiated by Peter Drucker of shifting the emphasis away from distribution and price to meeting customers’ needs and increasing the benefits that they receive from a product or a service.
 
Philip Kotler, together with Sidney Levy, another professor, developed the idea of demarketing which organizations need to use to reduce the overall demand when the demand is too high. This is particularly helpful when there are limited resources in the market and organizations need to reduce the consumer demand to ensure that there is no pressure on the existing resources. 
 
For his immense contribution to the field of marketing, Philip Kotler has been given a number of awards, including the William L. Wilkie “Marketing for a Better World” award. In 1985, Philip Kotler was the first recipient of the American Marketing Association’s “Distinguished Marketing Educator Award”. 
 
And in 2013, Philip Kotler was awarded the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. These are some of the many awards that Philip Kotler has received in the last few decades.
 
Philip Kotler is an inspiration to millions of people worldwide. The success that he gained in life is a result of his hard work, dedication and determination. Through education, Philip Kotler has not only enhanced his career but he has helped businesses and governments to increase their competitiveness. 
 
This is what youngsters today should remember – education is not a means to simply enhancing our careers and quality of life but it is also a means to uplift the society. The concepts and theories that we learn in textbooks should not be forgotten once we complete our exams but they should be used to empower individuals, businesses and ultimately, the society.
 
Success comes to those who follow their passions and are determined to face all obstacles in life. Today, majority of the youngsters are driven by monetary gains and fame, which is why the job hopping rate is extremely high in India. 
 
To gain success, you need to be focused in your career, just like Philip Kotler, who has been a marketing professor at the Kellogg School of Management for over 50 years. People do not become successful overnight – it takes time and effort. This is something that we can learn from Philip Kotler. 
 
 
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