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April 04, 2017 @ 01:15 PM

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April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Prahlad Kakkar

Published : Saturday, 04 July, 2015 11:10 AM

Reading success stories of great professionals stimulates motivational enzyme within us and we all wish to emulate them on our path of success.

Exactly with this aim MBA Rendezvous is presenting you series of motivational stories of successful Professionals who have carved a niche in their own way and have become icons of Management Fraternity.

Following above, read motivational story of Prahlad Kakkar

With over 30 years of experience in the ruthless advertising industry, Prahlad Kakkar remains ahead of his ilk by constantly reinventing himself and converting his interests into business opportunities. From his humble beginnings as an Accounts Executive at an ad firm, 'ASP' (Delhi) in 1971, he went on to learn the tricks of the trade from one of India's finest filmmakers, Shyam Benegal. It did not take him much time to establish himself as one of the pioneers of television advertising in India, as he launched Genesis Film Production Pvt. Ltd. In 1977, one of India's leading production houses.

Coming from SainikSchol, Karnal, Indian Army was meant to be his calling but an imperfect eyesight prevented this. He soon found his niche in advertising, branding and communication and became a much sought after ad film maker. With huge brands like Pepsi, Nestle and Britannia knocking at his doors, Prahlad Kakkar carefully worked towards strengthening his own brand image.

To be able to feel the pulse of the audience and to "tell a story in 30 secs in the most engaging way possible" makes the job of an ad filmmaker very difficult. But not the one to be bogged down by the challenge, Prahlad struck a chord with his audiences-both Indian and international with his brand of irreverent humour. He has helped create memorable ad campaigns for brands like Pepsi "yehihai right choice baby!Aha", Britannia "ting tingti ting", Limca "ZorkaJhatka" and many others. The ad for Pepsi featuring Amitabh Bachchan and Sachin Tendulkar in the 90s remain fresh in the memories of the people till today.

Not the one to remain stagnant, Prahlad believes in living large and has mixed his interests with sharp entrepreneurial acumen to successfully launch a coffee shop, Casa Amora, a restaurant in Mumbai (2001) and a speciality Tea House in Mumbai, the first of its kind in India. An avid scuba diver, he set up 'Lacadives', a scuba diving school in Lakshadweep and is the co-founder of ReefWatch Marine Conservation, which aims at creating marine-life awareness. Besides looking after his creative and business interests, he also trains youngsters and is invited to share his experiences by premier Management Institutes all over the world, thus giving back to the society.

An indomitable zest for life, a colourful persona and ounces of wit and humour define his personality. He never let dyslexia become a stumbling block in his life. He was not brilliant in academics but that did not stop him from pursuing his dreams. Fondly referred to as the 'madman' of the advertising world, Prahladcontinues to live life on his own terms and make the most of every moment.

The ability and courage to pursue his interests and turn them into profitable ventures is what every person must learn from him. He is constantly reinventing himself with changing time and his verve and child-like enthusiasm is an inspiration especially for youngsters, who find it hard to match up to him.  

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