MORE / #Motivational Story

April 04, 2017 @ 01:15 PM

desktop image
mobile image

April 04, 2017 @ 01:15 PM

R S Sodhi

Published : Saturday, 23 May, 2015 10:35 AM

Reading success stories of great professionals stimulates motivational enzyme within us and we all wish to emulate them on our path of success.  

Exactly with this aim MBA Rendezvous is presenting you series of motivational stories of successful Professionals who have   carved a niche in their own way and have become icons of Management Fraternity.

Following above, read motivational story of  R S Sodhi

R.S. Sodhi is the Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF). In more familiar terms, it is the co-operative organisation which owns the brand Amul – a household term in almost every North Indian home. 

It is interesting to note that while Amul is an easily recognizable brand-name, the name of the man behind its recent successes – i.e. Mr. R.S. Sodhi – is quite unfamiliar. This fact itself speaks volumes about the man and his contributions – he is a silent worker who lets his work speak for himself and does not go around with a trumpet in his hand boasting about his or the organisation’s varied and diverse accomplishments. This is how Mr.Sodhi’s example is a truly motivating one for all of us who live in a world where external show and fanfare mean everything! As the former Managing Director of Amul, he ensured a 26% increase in the turnover of India’s largest food company. 

A distinguished personality, Mr.Sodhi has been associated with Amul since 1982, as regards it sales and management. He studied at the prestigious Institute of Rural Management Anand (IRMA) and his mentor was none other than Dr.VergheseKurien – the “Father of the White Revolution” in India, also fondly remembered as the “Milkman of India”, who was the founder of Amul and also served as the Chairman of GCMMF. 

Dr.Kurien’s biggest contribution lay in making India a milksufficient nation from a milk-deficient nation. He ensured that dairy farming becomes India’s largest self-sustaining industry. This also helped empower millions of poverty-stricken Indians. Taking his vision and mission further, Sodhi emulated his dynamic role model and the results astonished all!

Sodhi’s contributions to Amul have been phenomenal – he made sure that special distributors known as “super-distributors” would cover even the remotest parts of the nation so that the distribution network of the organisation could be enhanced and more people could be gainfully employed. Additionally, he also brought the milk-cooperatives of West Bengal, Maharashtra, Rajasthan and Uttar Pradesh under the purview of Amul – which was earlier only limited to Gujarat. This has helped Amul to consolidate its presence in a wide range of geographical terrain. It has led to an integration of these parts of the country. 

The ever-increasing turnover of Amul proves that Sodhi’s efforts are bearing fruit. Interestingly, for Sodhi, it not merely about the money – he feels utmost contentment and satisfaction in working with the most poverty-stricken strata of the Indian society – i.e. the farmers. And the happiness that he gains in helping them and in ameliorating their financial condition is immeasurable. 

This is another inspiring and motivating facet of his personality – he does not possess any ego. He is a humble, down-to-earth human being who has devoted his life to helping those in distress! 

Read. More

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Admissions Open for 2018 Apply Now!
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 17 February, 2018
IMI New Delhi
Admissions Open for Executive PGDM at IMI, New Delhi. Application closes on March 1, 2018.
K J Somaiya Institute of Management Studies & Research, Mumbai
Admissions Open for 2018 Apply Now!
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018
Birla Global University
Admission 2018 Open for MBA at Birla Global University
KIIT School of Management
Admissions Open for MBA at KIIT School of Management through CAT/ MAT/ GMAT/ ATMA/ CMAT/ XAT
TAPMI, Manipal
Last date extended to 11 February, 2018. Apply Now.