R S Sodhi

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Published : Saturday, 23 May, 2015 10:35 AM

Reading success stories of great professionals stimulates motivational enzyme within us and we all wish to emulate them on our path of success.  

Exactly with this aim MBA Rendezvous is presenting you series of motivational stories of successful Professionals who have   carved a niche in their own way and have become icons of Management Fraternity.

Following above, read motivational story of  R S Sodhi

R.S. Sodhi is the Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF). In more familiar terms, it is the co-operative organisation which owns the brand Amul – a household term in almost every North Indian home. 

It is interesting to note that while Amul is an easily recognizable brand-name, the name of the man behind its recent successes – i.e. Mr. R.S. Sodhi – is quite unfamiliar. This fact itself speaks volumes about the man and his contributions – he is a silent worker who lets his work speak for himself and does not go around with a trumpet in his hand boasting about his or the organisation’s varied and diverse accomplishments. This is how Mr.Sodhi’s example is a truly motivating one for all of us who live in a world where external show and fanfare mean everything! As the former Managing Director of Amul, he ensured a 26% increase in the turnover of India’s largest food company. 

A distinguished personality, Mr.Sodhi has been associated with Amul since 1982, as regards it sales and management. He studied at the prestigious Institute of Rural Management Anand (IRMA) and his mentor was none other than Dr.VergheseKurien – the “Father of the White Revolution” in India, also fondly remembered as the “Milkman of India”, who was the founder of Amul and also served as the Chairman of GCMMF. 

Dr.Kurien’s biggest contribution lay in making India a milksufficient nation from a milk-deficient nation. He ensured that dairy farming becomes India’s largest self-sustaining industry. This also helped empower millions of poverty-stricken Indians. Taking his vision and mission further, Sodhi emulated his dynamic role model and the results astonished all!

Sodhi’s contributions to Amul have been phenomenal – he made sure that special distributors known as “super-distributors” would cover even the remotest parts of the nation so that the distribution network of the organisation could be enhanced and more people could be gainfully employed. Additionally, he also brought the milk-cooperatives of West Bengal, Maharashtra, Rajasthan and Uttar Pradesh under the purview of Amul – which was earlier only limited to Gujarat. This has helped Amul to consolidate its presence in a wide range of geographical terrain. It has led to an integration of these parts of the country. 

The ever-increasing turnover of Amul proves that Sodhi’s efforts are bearing fruit. Interestingly, for Sodhi, it not merely about the money – he feels utmost contentment and satisfaction in working with the most poverty-stricken strata of the Indian society – i.e. the farmers. And the happiness that he gains in helping them and in ameliorating their financial condition is immeasurable. 

This is another inspiring and motivating facet of his personality – he does not possess any ego. He is a humble, down-to-earth human being who has devoted his life to helping those in distress! 

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