MORE / #Motivational Story

April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

9 Easy Steps to register for SIMSR (Infographic)

Download Now

Rama Bijapurkar

Published : Saturday, 06 June, 2015 10:38 AM

Reading success stories of great professionals stimulates motivational enzyme within us and we all wish to emulate them on our path of success.  

Exactly with this aim MBA Rendezvous is presenting you series of motivational stories of successful Professionals who have   carved a niche in their own way and have become icons of Management Fraternity.

Following above, read motivational story of  Rama Bijapurkar 

Though management and strategic marketing consulting are primarily and stereotypically considered to be men’s spheres of action, the career graph of Rama Bijapurkar proves otherwise. Touted as an eminent consultant as regards marketing strategies and consumer behaviour, Bijapurkar is also a prolific writer – since she has authored a couple of books on the subject – ranging from “We Are Like This Only”and  “A Never-Before World: Tracking the Evolution of Consumer India” to ‘Winning in the Indian Market”.Her books, despite having interesting, commonly familiar titles, are nothing short of extraordinary – because of the insights, researches and in-depth analyses that Bijapurkar has either read or carried out on her own, in the Indian economic scenario.
Bijapurkar obtained her Masters in Business Administration degree from IIM – Ahmedabad. This qualification enables her to gain a deep insight and profound knowledge about the fields of market research and strategic consulting. it also went a long way in helping her to become an independent director on the boards of RBL Bank, CRISIL, Axis Bank, Infosys and so on.
By studying the varying trends of the Indian market economy, Bijapurkar envisions to provide an understanding of the environment and the surroundings in which the Indian consumers dwell, their difference in tastes and opinions, their value systems and their gradual evolution. The monetary factor is not the sole determinant of the Indians’ expenditure anymore, other players have also entered the arena – such as the Indian consumers’ wishes, desires, hopes, thought processes, life styles, habits, social and political contexts and the digital impact. Though there is a shift towards modernity and adoption of new practices of lifestyle, expenditure and earnings, the average Indian is still to some extent rooted to his or her traditional background and tends to value it – this, in an important way, describes consumer behaviour.
Bijapurkar’s success story lies in the fact that she had deeply scrutinised and researched the particular aspects of the Indian economy, which are mostly overlooked by several organisation hoping to make a quick buck in the ever-expanding Indian consumer market. She studies the connectivity of the Indian towards the modern era and also to it ancient, conventional value systems.
Her life and her varied successes motivate us because she has carved a niche for herself in a predominantly ‘masculine’ field – that of business, economics and commerce. Her pragmatic concerns and surveys, as presented in her various books, offer a unique entry point into the country’s economy. Importantly, she does not view India’s market as it is stereotypically regarded – a schizophrenic, fragmented, divided world.

Read More

Stay informed, Stay ahead and stay inspired with MBA Rendezvous

Crucial Dates, You Should not Miss

Manav Rachna International Institute
of Research

Admissions Open for all MBA programme at Manav Rachna International Institute of
Research and Studies.
CII School of Logistics Amity University, Delhi and Mumbai
Admissions Open at CII School of Logistics Delhi and Mumbai campus, Apply Now!
GITAM School of International Business, Visakhapatnam
Admissions open for MBA programmes at GITAM. Application Deadline is February 20, 2018
Application Last Date for Online Submission - February 25, 2018
TAPMI, Manipal
Admission Application closes on January 16, 2018 for 2018-20
BIMTECH, Greater Noida
Admissions open at BIMTECH, Greater Noida
Lal Bahadur Shastri Institute of Management
Admissions are Open at LBSIM, Delhi. Apply Now !
FORE School of Management
Apply for PGDM & PGDM-IB Programmes. Application Deadline is January 18, 2018.
MDI Murshidabad
Applications for PGPM 2018-20 at MDI Murshidabad are open
Last Date to Apply for MBA (Full Time) Programme at NIRMA is January 29, 2018
Institute of Public Enterprise, Hyderabad
Last Date to Apply for IPE, Hyderabad is 21st January, 2018
IMI New Delhi
Admissions Reopened for PGDM Last Date to Apply January 21, 2018
Application closes on February 12, 2018 for Executive PGDM at IMI
Institute of Rural Management Anand
IRMASAT will be conducted on February 4,2018, Apply Before January 20,2018
ICFAI Business School
Admissions Open at ICFAI Business School Apply Now!
K J Somaiya Institute of Management Studies & Research, Mumbai
Last date for Application is 31st Jan, 2018
Application for PGDM 2018-20 at SDMIMD is open till February 28, 2018

Admission Open Now

Following Colleges are accepting applications.


Admissions open for 2018-20

PGDM, PGDM (HRM), PGDM(B & FS), Executive PGDM

Apply Online
Get Connected with your Dream College  
Get Connected with your Dream College

Thank you

Get Connected with your Dream College
View More

Thank you