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April 04, 2017 @ 01:15 PM

April 04, 2017 @ 01:15 PM

K. J. Somaiya Institute of Management Studies and Research, Mumbai

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Opinions Unchained at The Annual Media Conclave Communicon’16, IMT Ghaziabad

Annual Media Conclave Communicon'16 IMT Ghaziabad

Publsihed: Friday, 13 January, 2017 1:45 PM

 

Opinions Unchained at The Annual Media Conclave Communicon’16, IMT Ghaziabad

 

The Public Relations, Information and Social Media Committee (IMTeam PRISM) at IMT Ghaziabad, organised Communicon ’16, the annual media conclave, centred on the theme ‘Opinions Unchained’.

Highlights were Forward-looking trends in the media and entertainment industry, with an emphasis on the global market. The event included deliberations on various issues of media and the art of addressing opinions through different events.

The conclave began with 'Vichar Vimarsh’ – a panel discussion revolving around the theme, 'Information Overload: Blurring lines between facts and opinions'. The discussion saw a plethora of views perpetuating the advent of social media as a source of excessive information.

The session saw some exemplary industry professionals present their views, with the panel consisting of Mr. Neeraj Bassi, Chief Strategy Officer, Chiel India; Mr. Anurag Anand, famous author and General Manager at the Coca Cola University; Tathagata Bhattacharya, Editor, Web and Mobile, WION; Mr. Arun Mittal, PR and Brand Communications head, Cashkaro.com; and was moderated by Ms. Mriganka Dadwal, former Anchor and Business Correspondent, Zee Business.

Speaking on the occasion, Mr. Tathagata Bhattacharya said, “Everybody is entitled to their opinions when it comes to expressing in the media business, as long as you are not enticing violence, hatred or riot-like situations. Agenda Setting and Cultivation are two concepts which are parts of mass media. Native Advertising is an upcoming concept in which your advertisement is supposed to look like the editorial one, except for a word called promoting”.

The event also hosted ‘BIG10’ – a unique competition among the students on the role of media in bringing a change in a nation. The event combined the best of debate, extempore, current awareness, and eloquence. The debate saw the best minds from b-schools all over the country, come forward and deliberate on current issues and work on plausible solutions.

Communicon ’16 ended with a play named ‘Perfect Wedding’ giving a message on mercurial mind-set of the youth and it’s imprecision.

The two-day event witnessed a participation of students from different institutes, staff and faculty and was an immaculate representation of media and its role and influence in the society today, as perceived by the youth.

 

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