THE ECONOMIST Launches GMAT TUTOR FOR ANDROID, A Comprehensive & Mobile GMAT Prep Course

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Mobile GMAT preparation now offers students who use Androids the results they want with the flexibility they need 
 
The Economist announced the launch today of an Android app for its Economist GMAT Tutor program, which allows students to prepare for the GMAT by focusing on their individual learning needs. In June of this year, The Economist released its iOS app for iPhone and iPad mobile applications. With over 2,000 downloads, the app has proven to be a popular learning tool for GMAT Tutor students on-the-go. The Android version is now available for free download via the Google Play store. 
 
Like the iPhone app, the Android version offers approximately 100 hours worth of content and over 5,000 practice questions. Both the mobile and desktop versions of the course employ proprietary artificial intelligence, so the more time students spend learning with the program, the more customized it becomes. The course will adapt to a student’s strengths and weaknesses, honing in on areas that need the most improvement.
 
“The iPhone app has proven to be a valuable component of our students’ GMAT prep strategy, so we were keen to launch a version for our customers who use Android devices,” said Adam Ingberman, Senior Product Director at Economist GMAT Tutor. “Now even more students will benefit from accessing the latest adaptive learning technology from their phones and tablets.”
 
Access to GMAT Tutor is free for seven days, after which students can choose between three learning plans priced at $550, $770 and $940. Support is offered via a global team of expert GMAT instructors who provide guidance to students through an in-app messaging system and live video chats.
 
Both mobile apps are supported by a full online version of the program (http://gmat.economist.com), which provides extra features such as full-length Computer Adaptive Testing GMAT practice tests, essay support and a personalized progress dashboard.
 
Economist GMAT Tutor’s courses are backed with a comprehensive improvement guarantee. The program guarantees a score improvement of 50 or 70 points, depending on access level. 
 
About Which MBA? (www.economist.com/whichmba)
Which MBA? is a division of The Economist Newspaper Group, NA, which offers a suite of online products serving both prospective MBA students and business schools who wish to reach this audience. Our consumer products for prospective students include a GMAT preparation course, annual MBA rankings, and content on Economist.com. We offer multi-media advertising solutions for business schools ranging from online MBA fairs, to traditional online and print mediums, to custom white-label lead generation tools.
 
 
About The Economist (www.economist.com)
With a growing global circulation (approximately 1.6 million including both print and digital*) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. Its website (www.economist.com) offers articles from the past ten years, in addition to web-only content such as blogs, debates and audio/video programmes. The Economist is now available to download for reading on Android, iPhone, or iPad devices.
 
*Audit Bureau of Circulations UK and Alliance for Audited Media US, January-June 2013
 
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