Published : Thursday, 15 January, 2015 05:15 PM
XLRI - Xavier School of Management, one of India’s premier B-Schools, is all set to host ‘36th Maxi Fair’, the annual disguised Market and Consumer Behavior Research Fair that is conducted by the Marketing Association at XLRI Jamshedpur (MAXI) on 17th and 18th January, 2015. Coveted as one of the biggest marketing event in the B-school circuits, the fair this year expects to surpass 6000 participants like last year.
The theme of this year’s MAXI Fair is ‘Swachh Bharat’.
Prof. Sharad Sarin, Professor of Marketing at XLRI and the pioneer of the event commented, “The event was started by MAXI over thirty years ago with a simple mandate in 1979 - to popularize the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the MAXI Fair. Since then the fair gives students a hands on opportunity to learn market research fundamentals and come up with marketing insights on live problems handed over by partner brands and corporates.”
The event is supported every year by major Corporates like HUL, ITC, Star TV and Airtel to conduct research on more than six thousand plus attendees of the fair. The research is conducted through elaborate games designed by students of XLRI. Apart from the market research games, Maxi fair also includes recreational activitiesfor youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.
The Marketing Association at XLRI was established in 1971 under The Societies Act of India. It is a student committee that annually organizes an annual digital marketing event (Legalize), a number of marketing talks, interactive sessions and events and MAXI Fair. It also has a place in the Limca Book of Records for its outstanding online presence.
XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the ‘steel city’ of Jamshedpur (www.xlri.ac.in
). Over the last six decades, the institute has grown into a top-ranking business management school of international repute with a wide portfolio of management programs and research publications. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organisations and institutions across industry sectors.