Did You Know these Facts About Scaler Business

#1 What is SSB? Scaler School of Business (SSB) is India's first execution-first, AI-integrated Post Graduate Program in Management & Technology (PGP-MT) a full-time, offline, on-campus program based in Bengaluru. It is MBA equivalent and built for those who want to grow their career, pivot their track or build a real business.

#2 Who founded SSB? SSB was founded by Anshuman Singh (ex-Meta, co-founder of Scaler) and Abhimanyu Saxena (co-founder of Scaler, IIT Roorkee alumnus). The program is led by Vidit Jain, ex-McKinsey consultant and ISB alumnus.

#3 How is SSB different from a traditional MBA? Traditional MBA programs are built around case studies, theory and classroom learning. SSB is built around execution, students launch real businesses, work on live company problems and build AI products during the program itself. By the time SSB students graduate, they already have proof of work that companies hire for something no traditional MBA can offer.

#4 The D2C Challenge - learning business by building one In their first 6 weeks, SSB students launched 10 real D2C brands from scratch, sourcing products, building the brand, handling packaging, running performance ads and selling directly to customers at Nexus Mall, Koramangala. The cohort generated ₹15 lakhs in revenue while still in the program. This is how SSB teaches business not through case studies but through actually doing it.

#5 AI at SSB At SSB, AI is not an elective or an optional module. It is integrated across every semester - marketing, finance, product and strategy. Students have built working AI products, voice agents, automation tools and research assistants from scratch in 48 hours, regardless of prior coding experience. SSB believes the business leaders of tomorrow need to build with AI, not just understand it.

#6 Who teaches at SSB? SSB's faculty are operators, people who have built and scaled real businesses, not just studied them. Faculty at SSB have worked at McKinsey, Uber, Razorpay, Bain, Colgate, Epigamia, Zomato and many more. They bring real-world experience, tools and frameworks into the classrooms.

#7 Where are SSB's students placed? Students from SSB's founding cohort are already working at Blinkit, Urban Company, Razorpay, BharatPe, The Whole Truth, Emergent Labs, Scapia, Ninjacart, Toddle and Even Health among many others. 76% of SSB grads pivoted into roles they actually wanted switching functions, industries and career tracks with credibility built during the program.

#8 How does SSB's admission process work? SSB follows a profile-based selection process with no fixed cutoff, no CAT score mandatory. Here's how it works:

Application Form - Pay the application fee (₹1500–₹3,000 depending on intake) and fill in details on academics, work experience and extracurriculars
Entrance Exams - SSB accepts CAT, GMAT, GRE or its in-house Scaler Management Test (SMT) for those without test scores
Video Essay - Applicants submit a short video essay as part of their profile
Interview Rounds - Shortlisted candidates go through 2–3 interviews including business case discussions. A preparation kit is shared once candidates reach this stage.

Engineers from IITs and professionals from Amazon, McKinsey and Uber have all been part of SSB's cohort alongside freshers with strong profiles.

#9 How is SSB's program structured? SSB's 18-month PGP-MT is divided into four phases:

Phase 1 - Core Business Fundamentals (6 months): Management & Strategy, Finance, Marketing & Branding, Data, Tech & Product, Operations
Phase 2 - Specialisations (6 months): Students choose up to two specialisations from the above domains
Phase 3 - Internship (3 months): Students gain industry experience through paid internships. 100% of SSB's founding cohort secured an internship from campus
Phase 4 - Placement Support (3 months): A dedicated placement team works closely with students to secure full-time roles

#10 - Live company projects, real problems, real founders SSB students don't just study businesses they work with them. Founders from companies like Mokobara, Quenzy and Nuvie have come to SSB's campus with live business problems. Students have built GTM strategies, content strategies and business solutions that founders are now implementing in their companies.

#11 Hustle the founder simulation Hustle is SSB's 12-week founder simulation where every student takes an idea from zero to a real business validating demand, building a product, finding customers and pitching to investors on Demo Day. Students from the Hustle program have raised real funding and built businesses generating real revenue.

#12 The Innovation Lab SSB's Innovation Lab is an in-house incubator where startups are built alongside tech students from Scaler's tech program on the same campus. 5+ startups have been incubated.

#13 What makes SSB's cohort different? SSB's profile-based selection means the cohort is diverse and accomplished. Engineers from IITs, professionals who've worked at Amazon, McKinsey and Uber, commerce graduates, arts students and freshers with strong profiles all in the same room, working on the same problems from Day 1.

#14 Where is SSB located? SSB's campus is in Bengaluru, India's startup capital. Students share the same campus with Scaler's tech students and the Innovation Lab giving them direct access to India's startup ecosystem from Day 1.

#15 Is SSB right for you? SSB is built for three kinds of people:

Those who want to Grow — accelerate their career and take on higher impact roles
Those who want to Pivot — switch functions, industries or career tracks entirely
Those who want to Build — start something of their own or join an early stage startup

If you are any of these three SSB's PGP-MT was built for you.

#16 Want to know more about SSB? Register for the free info session to know more: https://scaler.events/ssbinfosession

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