What do You learn in PGDM Retail Management- Its Industry Relevance at BIMTECH

Birla Institute of Management Technology (BIMTECH), since its inception in 2002, has been at the forefront, shaping its learners into practical thinkers and leading managers through its variety of programs. But this time, we will particularly discuss PGDM Retail Management, which prepares students to navigate the complexities of the competitive retail market. 

BIMTECH's PGDM Retail Management program is a two-year, full-time residential course with the stamp of approval from the All-India Council for Technical Education (AICTE). It is accredited by the Association of Indian Universities (AIU).

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The retail industry is evolving rapidly, and BIMTECH's program mirrors this sector. From understanding consumer behavior to mastering financial fundamentals, the curriculum ensures that graduates are well-prepared to tackle the challenges of the ever-expanding retail landscape.

But, if you are confused about whether to pursue the PGDM Retail Management Program or another program, this article will clarify all your doubts. 

Here are some compelling reasons to choose PGDM Retail Management at BIMTECH. 

1. Accreditation: The Retail Management Program holds accreditation from the National Board of Accreditation (NBA) and is equivalent to an MBA, according to the Association of Indian Universities (AIU).

2. Strategic Partnership: BIMTECH has a strategic tie-up with the Retail Association of India (RAI), based in Mumbai, providing students exposure to strategic growth prospects. 

3. Short-Term Projects: The institute even engages in "systematic studies of real issues" within the retail department. These projects provide practical insights, validate retail concepts, and offer valuable market knowledge.

4. On-the-Job Training (OJT): Learners gain real-world experience through on-the-job training in retail stores. This initiative bridges the gap between academic learning and practical field experience.

5. FROOSH Initiative: FROOSH is an institute’s endeavor aiming to create a self-sustaining organization. It serves as a lab for students to experiment with their learnings, offering hands-on experience in buying, operations, and sales. It makes retail learning more exciting. 

6. Industrial Visits: You can explore various industries and gain firsthand knowledge of procedures and formalities. PGDM (RM) includes regular industry interactions and expert visits. Notable visits include Dabur India (FMCG), Woodland (Footwear), Flipkart, and Walmart (Online Stores).

7. Summer Internship Program: A 3-month summer internship provides opportunities to engage in field projects gaining deeper knowledge and expertise across various domains.

In the PGDM Retail Management program at BIMTECH, you'll experience a blend of lectures and case-based learning, emphasizing self-learning and practical application.

Each course includes real-world case studies, assignments, presentations, interactive exercises, quizzes, and group discussions on current issues. The classroom incorporates dynamic techniques like simulations, management games, and role-playing, ensuring effective learning.

Every subject follows a detailed course plan aligned with the syllabus, providing a structured approach to teaching. Evaluation occurs through continuous internal assessment and a comprehensive end-term examination.

The program offers insight into essential management areas, covering Marketing Management, Financial Accounting, Organizational Behavior, Quantitative Management, and Economics. This prepares you with a well-rounded understanding of core management principles.

The BIMTECH PGDM in Retail Management program is relevant in today's job market. Graduates from this program are well-equipped to explore various career paths in retail, marketing, e-commerce, and banking and finance sectors.

After completing the PGDM-RM, individuals can pursue roles such as 

• Supervisors, 

• Client Communicators, 

• Merchandise Shipment Coordinators, 

• Sales Professionals, 

• Managers In Administrative Services. 

These roles cater to the diverse needs of the dynamic retail industry.

The demand for retail management professionals remains constant, as businesses will always require skilled individuals to facilitate the sale of goods to customers. 

India's retail sector is undergoing exponential growth, driven by healthy economic expansion, shifting demographics, rising disposable incomes, urbanization, and evolving consumer preferences. 

This growth and the influx of new players have heightened the demand for skilled retail managerial talent. The BIMTECH PGDM-RM program addresses this demand by imparting students with the necessary knowledge, skills, and abilities to excel in leadership roles within the retail industry.

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Are you considering a career in Retail Management? Completing the PGDM program at BIMTECH could open up exciting opportunities for you. Professionals with this PGDM RM degree typically earn a competitive salary, ranging from Rs.4 lakhs to Rs.7 lakhs per annum. But, BIMTECH is further known for its exceptional placements. 

In the recent 2022-2024 batch, the institute set a new record, with the highest salary reaching Rs.24.43 LPA. Meanwhile, the average salary package sits between Rs. 11.00 and 12.50 LP, respectively. This showcases the high demand for skilled retail management professionals in the market.

The diverse career paths for PGDM RM graduates include roles in Visual Merchandising, E-commerce, Sales/Marketing, Fashion and Lifestyle, Digital Marketing, Retail Analytics, and Supply Chain. 

The BIMTECH PGDM in Retail Management program aligns with the evolving needs of the retail sector, offering graduates a pathway to rewarding careers in various sectors. The program's industry-focused curriculum, combined with the current boom in the retail sector, positions graduates for success in the competitive job market.

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