MICA The School of Ideas has been awarded Best B-School with Innovating Marketing to the Target Segment by Star Group. MICA offers degree programs, fellowship programs and certificate programs in the discipline of Marketing Research, Digital Communication Management and Brand Management. Set up in the year 1991, MICA (once in the past known as Mudra Institute of Communications, Ahmedabad), is one of the kind residential establishment in the nation, and maybe in the Asia-Pacific locale, committed to making authority in Strategic Marketing and Communication. 

MICA is India’s premier business management institute offering AICTE approved courses dedicated to creating leadership in Strategic Marketing and Communication. MICA produces a different leader - one who is adept in both business as well as creative domain. MICA students can not only blend numbers and interpret the story behind them, but also possess the ability to do so with creative and innovative insights. The students understand customers and brands from a unique 360-degree view. At the intersection of sequencing and imagination, linear thinking and intuition, facts and opinions, MICA’s strength is in fostering innovative leaders in strategic marketing and communication.

MICA’s Mission is to develop empathetic leaders and thinkers who are creative and adaptive problem-solvers for a rapidly changing world. MICA’s dynamic curriculum incorporates contemporary learning methodologies like flipped classrooms, contextual training, and industry sessions. The diverse specializations facilitate learning across industries and sectors.

Post-graduate Programmes (PGP)	Eligibility
PGDM-C/PGDM	Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline

MICA selection is a 3-step process as detailed below:

Step-I: CAT/ XAT/GMAT- Each candidate must have taken at least one of the three exams: CAT/ XAT/GMAT (CAT 2021 / XAT 2022 / GMAT (2020 onwards).

Step-II: MICA Admission Test (MICAT).

All candidates are assessed on MICAT, which consists of 3 sections

Section A: Psychometric Test

Section B: Descriptive Test

Section C: (has 4 sub-sections) - Divergent and Convergent Thinking; Verbal ability, Quantitative ability and Data Interpretation and General awareness

Step-III: GE & PI: All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

Post-graduate Programmes (PGP)	MICA Fees
PGDM-C/PGDM	INR 21,00,000 (approx)
	Inclusive of  Tuition Fees, Residential Charges, Infrastructure Facility Charges etc.

MICA provides financial aid to the students who are meritorious in the college keeping in consideration the family income of the student. Only the students admitted to the residential programmes in the institution located at Ahmedabad are liable to the scholarship.

The scholarships are being awarded to students currently pursuing studies at MICA and benefit students of the 2-year programmes such as Post Graduate Diploma in Management (Communications) - PGDM(C) and Post Graduate Diploma in Management - PGDM and the 1-year Post Graduate Certificate in Crafting Creative Communication (CCC). Each scholarship amounts upto 25% of the annual fees per student in the programme.

In all upto 20 Scholarships were awarded during academic year 2020-21 which included 8 for PGP-1 and 2, and 2 for the CCC programme.

Selection Criteria for MICA Scholarships are:

• Academic performance and class attendance record of the student
• Background of the family
• Family Income not exceeding Rs. 10 Lakhs P.A
• Scrutiny of Income-Tax Returns and Bank Statements of previous 3 years
• Other achievements like extracurricular, sports and etc

Since the time of its inception in 1991, MICA has been providing the industry with quality managers in the field of Marketing, Media and Advertising and this stands as a testament of the high standards and diversity of the student pool and versatility of the curriculum of MICA.

To equip the students with an industry-aligned approach, MICA provides students the opportunity to work on numerous live projects with the industry along with Summer Internships. These opportunities hone a MICA student’s analytical and logical skills with a platform to apply their creativity and out-of- the-box solutions.

A balanced approach is extended to the curriculum by offering Core and Foundation courses in the fields of Marketing, General Management, Digital, Media-Advertising paired up with Culture and Communication courses like Communication Theories, Imagining India and Semiotics. This helps students understand the Indian diaspora, which is key for marketing.

MICA Placement Highlights:

• Domestic Highest Up from 49 to 57 lakhs/annum in this year
• Average CTC of Top 50% Reached 24 lakhs/annum this year
• Increase in FMCG Offers this year
• Median Salary Up from 11.4 to 12 lakhs/annum this year

Placement Records of 2021-22 at MICA

(100% Placements achieved)

Batch Size	180
Students placed/opted in	179/179
No. of Participating Companies	88
Average Salary	INR 19.0 lakhs
Highest Salary	INR 57.5 lakhs

Summer Placements of 2021-2022 at MICA

 (100% Placements achieved)

Batch Size	215
Students placed/opted in	213/213
No of participating companies	76
Average Stipend	INR 98,349
Median Stipend	INR 80,000
Highest Stipend	INR 3.2 lakhs

Sector Overview	E-Commerce, IT/ITeS	FMCD & Retail	Analytics, BFSI & Consulting	FMCG	Advertising	Media	Others
Total Number of Companies	19	12	18	12	8	9	10
Highest CTC (LPA)	27.5	26.2	20	58.2	17.4	17	26
Average CTC (LPA)	15.8	13.9	11.2	21.7	10.6	12.5	12.5
Total Offers	37	27	26	20	28	24	17

Roles Offered:

Area Sales Manager	Marketing Specialist	Media Analyst	Management Business Analyst
Trading Analyst, Reporting & Insight Analyst	Advertising & Brand Specialist	Management Trainee	Strategic Partnership Manager
Digital Marketing Strategist	Marketing Analytics Specialist	Site Merchandiser	Analytical Lead
Brand Manager	Sales & Marketing Manager	Marketing Specialist	Asst. Brand Manager

MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.

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