Business analytics involves extracting meaningful insights and visualizing data to facilitate decision-making. In contrast, data science is focused on making sense of raw data using algorithms, statistical models, and computer programming.
Insight here includes both intelligent data and actionable information, but insight goes beyond both.
Most people are following best practices or the most popular tactic. When a tactic or best practice becomes popular, it shows diminishing returns. It is best explained in the image.
That's why most people need help even after following the best practices.
Only an insightful man or woman gives birth to a new tactic. That is what you learn in this course. Earlier, this was not accepted. People didn't believe that insight could be taught.
However, research and AI and people failing following best practices and trying new ways led to the birth of: how to create insights?