Avinash Pant discusses Branding and Marketing at MICA

Trusted By 12k+ Aspirant
Free
RC
Course
Price 2500 Free
CAT Exam Mega Combo Free
  • exam
    CAT Exam Option Elimination Technique Score 99% Percentile
  • morning-routine
    Daily Routine of Toppers For CAT Preparation
  • tips-tricks
    Tricks that Boost your VARC Score Booster Dose for CAT exam
We are rated~
rating
450K+
Registered Aspirants
100+
B-Schools Partners
25+
Entrance Exams
MBA Rendezvous Free CAT Study Material
Download CAT Mega Combo with RC Course
+91
Secure
We don’t spam
Please wait. We Are Processing..
Your personal information is secure with us
By clicking on "Get Now" you agree to our Privacy Policy and Terms of use
We are rated~
rating
450K+
Registered Aspirants
100+
B-Schools Partners
25+
Entrance Exams
MICA News

Published : Monday, 16 January, 2017 10:30 AM

Red Bull India Marketing Director Avinash Pant Discusses Branding and Marketing at MICA

On Friday, MICA’s student run committee MICA Leadership Series hosted Mr. Avinash Pant, Director, Marketing, Red Bull India. Mr. Pant educated the students on the marketing and branding, bringing in examples from the industry to illustrate the same.

Mr. Pant emphasized the importance of understanding your consumer, and thus, making a conscious decision on what you don’t want to do. He urges the students to create a brand that inspires consumers. “Think influencer, not endorsement”, says Pant.

 MICA

He further deliberated that the times are ever evolving. A good brand is not one that consumers put on a pedestal, but rather one that finds its greatness and makes it count, he shares.

He emphasized the importance of having a sense of humour, and connecting with the audience. Sharing the ideology that drives Red Bull’s marketing, he says, “Have the guts to go that far. You will see a lot of brand keys and brand onions and what not – but as the custodians of a brand, you need to not be boring.”

 MICA

Mr. Pant ended by urging the students to always remember to keep it real, and as future brand managers, never lose touch with the actual real world, following which, he was presented with a portrait as a token of MICA’s appreciation by Ms. Preeti Shroff, Dean, MICA.

MICA Leadership Series (MLS), a student driven committee proactively works towards building industry conduit by having leaders across diverse fields to deliver a guest lecture to the student body at MICA. MLS aims at bringing a balance between academic pursuit and thought- provoking perspective from the industry so that students are able to foster a holistic approach towards learning as well as decision making.

Read More