Mantra – The Marketing Club of IIM Raipur successfully conducted its corporate talk series – “Seedhi Baat” on November 15th, 2018. The panel discussion was organized to mark 18 years of Chhattisgarh’s formation and the theme was “Chhattisgarh Growth Story 2.0”. The aim of this discussion was to discuss the various opportunities that are present in the Chhattisgarh market and how marketing leaders could utilize those opportunities. It also discussed the various marketing strategies and techniques that could help students tackle the dynamic markets.
The speakers for the event were Mr. Bharat Pandey -CEO Micro markets at OYO, Mr. Rohit Parakh- Founder and MD at Touchstone Services Pvt. Ltd., Dr. Jawahar Surisetti- Advisor to the Govt., Ms. Mamta Chawda GM Marketing at Avinash Developers. The panel discussed various things including the investment criteria, the consumer preferences, the impact of innovation and technology on the market, the demands in tier 2 and tier 3 markets, segmentation of these markets, and how all these factors will impact the future of Chhattisgarh. They praised the stable and business-friendly policies of the local Government which led to the growth of the startup culture in the state.
They explained how the current demand in market resulted in modern trade really picking up in tier 2 and tier 3 markets with the likes of Walmart, D-Mart entering into the state and doing massive business here. They said that the focus should be on marketing the natural beauty, greenery, water bodies and the rural tourism of Chhattisgarh as by utilizing the demographic dividend and setting up short-term goals, a lot of success can be achieved in fields of health, education and urban development.
The key takeaways for the students were to understand the Chhattisgarh market in terms of growth opportunities, targeting consumers, understanding the potential, building brands, geographical differences and the impact of the emergence of modern trade. The panel discussion helped the students to understand the practical aspects of marketing, how the dynamics keep on changing and what they can do as future marketing managers to position their brands to grow stronger.
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