Experts from MICA Ahmedabad will train over 100 officials from the Government of Odisha in Skill Development and Social and Behaviour Change Communication (SBCC).
The institute's Centre for Development Management and Communication (CDMC) has recently entered into a multifold partnership with the Directorate of State Institute of Health & Family Welfare and Directorate of National Health Mission, Government of Odisha by way of a Memorandum of Understanding (MoU).
Delving more, Prof. Manisha Pathak Shelat and Prof. Ruchi Tewari, Co-Chairs of CDMC said, “Capacity Building for Social Impact is one of the core strengths of CDMC. While we have been working with the corporate and non-profit sectors, we have established a unique connection with various state governments as a Centre that understands their key challenges and helps them deliver their mission in the most effective way. The Centre has been constantly in pursuit of achieving its goal of offering benchmarked services to the alternate sectors to achieve real development.
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We are proud to share that we have fostered partnerships with state governments like Gujarat, West Bengal, Arunachal Pradesh, Punjab, Kerala in the past and now a deep association with the Government of Odisha only reinforces our faith in our mission. This association between CDMC and Govt of Odisha involves training programs on various facets of communication of over 100 officials”, they added.
As per the agreement, the institute hosted its first workshop in skill development training for 10 officials that included graphic designers, artists, photographers and communication program managers from January 29 to February 2, 2024.
Dr. Biswajit Modak, Senior consultant, Training, NHM-Odisha said, “The Professional Development Programme (PDP) with CDMC-MICA is a need-based capacity building for enhancement of skills on Social and Behavior Change Communication (SBCC) of counselors working under NHM, Odisha. PDP will promote positive social and health behavior changes at the community level. We are delighted to depute our counselors to MICA for quality improvement in counseling skills.”
Sharing her experience, Ms. Pujafula Pattanayak, State Consultant IEC/BCC, said, “I was part of the first workshop held recently on the campus. The way all the resource persons effortlessly conveyed complex concepts and techniques while keeping everyone involved and motivated was commendable. The team's dedication, expertise, and passion for helping others grow were truly inspiring and significantly impacted me and my colleagues.”
For Ms. Jasmeen Kaur, Executive, CDMC-MICA, this partnership was a great learning. “As the course executive, I feel fortunate to actively engage in every stage of the training program's development, from its inception to execution. This endeavour has been a rich source of lessons in patience, perseverance, and navigating governmental procedures. Interacting with a diverse range of healthcare professionals has offered invaluable insights into the realities of the sector”, she said.
The first batch of the SBCC workshop had 50 integrated counsellors undergo 4-day training on campus. The second batch will be held in the third week of February. These counsellors provide counselling to health beneficiaries under the RMNCH+A, NCD, Disease Control Programme (DCP), and others.
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