MBA Aspirants are expected to know markets of established Brands. This helps them to understand industry for which they are dreaming to join in future. Today, you will read on Mosquito repellent market in India
The mosquito repellent market in India is witnessing a significant growth because Indians are becoming more health conscious. Awareness of diseases spread through mosquitoes is increasing due to a rise in the literacy rate. Some of the diseases spread by mosquitoes include malaria, dengue fever and yellow fever.
Stagnant water is a breeding ground for mosquitoes and in India; places with stagnant water are plenty. Poor sanitary facilities, street gutters, storm drains, leaky faucets and clogged rain gutters are breeding grounds for mosquitoes, which are rampant in India.
Since it is extremely difficult to get rid of mosquitoes in India, Indians resort to mosquitoes repellents, including coils, mats, vaporisers, aerosols, and creams.
The mosquito repellent market in India is worth more than Rs 3,200 crore, and it is dominated by four major players – Reckitt Benckiser, Jyothi Laboratories, Godrej Sara Lee, and S C Johnson. Other players in the industry include Balsara Hygiene, Bayer, and Tainwala Chemicals. The top three products in the mosquito repellent market are Mortein, Maxo and Good Knight.
Studies show that the demand for mats is increasing in rural areas whereas in urban areas, there is a huge demand for vaporisers. In fact, vaporisers seem to be replacing mats and coils in urban areas.
The urban share of mosquito repellents is 70%, which shows that with increasing affluence among the urban population, more and more people are purchasing mosquito repellents as a precautionary measure against diseases spread by mosquitoes.
At present, Godrej Sara Lee’s Good Knight is the leader in mats, with a 51% market share. Next, Reckitt Benckiser’s Mortein has a market share of 15%, followed by Godrej Sara Lee’s Jet at 14%.
In the segment of coils, Reckitt Benckiser’s Mortein is the leading brand, with 33% market share, followed by Godrej Sara Lee’s Jet and Good Knight at 17% and 12% respectively.
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In the vaporiser segment, S C Johnson’s All Out is the leading brand, with around 69% market share, followed by Godrej Sara Lee’s Good Knight at 21% market share.
There is ample scope for the growth of the mosquito repellent market in India because the distribution network for these products is low. There are 9 lakh outlets in India that sell mosquito repellents; however, only 55% of the stores display Reckitt Benckiser’s products whereas 54% of the stores display Godrej Sara Lee’s products. This shows that there is scope for greater distribution by these companies in the country.
However, although there is a need for mosquito repellents in India, there are concerns among the general public with regard to its hazards. There is an increase in the awareness among the public on the chemicals used in mosquito repellents.
Allethrin is dangerous, harmful to the eyes, skin, respiratory tract, and the nervous system. In fact, according to the Industrial Toxicology Research Centre, prolonged exposure to mosquito repellents may result in brain, liver and kidney damage.
This is the reason why people are slowly shifting to other alternatives such as organic mosquito repellents. In addition, studies have shown that no mosquito repellent provides 100% protection against mosquitoes. These are some of the ailments of the industry.
Experts predict that the mosquito repellent industry in India will continue to flourish in the years to come, and with greater affluence and awareness among the public, we may witness a decline in the usage of mats and coils and an increase in the usage of vaporisers.
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