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IRMA – Bridging the Gap between Rural and Urban India

Mahatma Gandhi believed that the future of India was in its villages. On a similar thought, Dr. Verghese Kurien, the father of White Revolution, sowed the seeds of a management institute with a heart. He saw IRMA as a place that would leverage the intellectual and emotional strengths of its participants and groom them into rural managers, ready to serve the nation. Institute of Rural Management, Anand (IRMA) was established in 1979 with this vision.

In the last four decades, IRMA has helped unleash the potential of thousands of managers who have contributed to the development of the country. Here are four ways in which IRMA contributes towards bridging the gap between rural and urban India:

Professionalize Rural Sector

IRMA’s focus has been multi-faceted with respect to working with organizations with a deep rural footprint. Placements at IRMA for the PGDRM reflect the Institute’s mission and vision of serving rural India. This has resonated with organizations – both national and international – as is reflected in the institute’s ever-growing placement portfolio for both the summer internship as well as the final placements. Organizations like NDDB, Amul, World Bank, Reliance Foundation, Godrej, Pidilite, ITC, Adani, IndusInd, Big Basket, Future Group, Grofers and DLight regularly participate in IRMA’s placements.


The two-year full-time residential PGDRM programme trains students to be competent rural managers. The four elements that form the basis of the programme are:

Induction Fieldwork

Six Classroom Segments

Village Fieldwork Segment

Summer Internship Segment

The amalgamation of classroom segments with the outdoor segments allows the participants to experience and test the theoretical knowledge through application in the world outside. This paves the way for a learning cycle that is not found anywhere else and is unique to IRMA.

Experiential Learning

IRMA provides a perfect blend of rural ethos and urban allure. The students gain knowledge from people and organizations that work at the grass-roots level during the Village Fieldwork Segment (VFS). The unique segment allows the students to live in villages across India and understand the issues as well as opportunities that lie therein. Students also get a chance to interact with the vibrant alumni community on a regular basis through talks, seminars, as well as through the annual fest, Milaap. Many of IRMA’s distinguished alumni have been doing exceptional work in different fields. But it is the narrative of Dr. Kurien that binds the whole community together and cuts across all batches. This exposure helps the students nurture their passion and evolves them into well-grounded management professionals.

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Knowledge Sharing

IRMA is very different from the top five-six management institutes. It imparts case-based education with the faculty bringing a lot to the table by way of research, publications, trainings and Management Development Programs (MDP). All of them have been published in reputed journals. Much of the faculty’s academic work comes into the classroom as well thereby making the class interactions much richer. IRMA also offers elective courses that are difficult to find elsewhere like livelihood systems, rural economy, agribusiness marketing, and social marketing.

These aspects make the PGDRM more robust. IRMA is the most preferred amongst rural management schools and in the top few amongst mainstream management schools in the country.

With this thought process, knowledge and expertise, it works towards bridging the gap between rural and urban India. If India’s growth is your passion and you see yourself as an integral part of the team that helps strengthen your nation, IRMA is your answer.