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SIX Reasons to Join MICA’s PGDM-C and PGDM Programme

MICA is India’s leading business school producing experts in Strategic Marketing and Communication. It was established in 1991 by the Mudra Foundation under the leadership of Mr. AG Krishnamurthy. MICA aims to transform its students into leaders for the digitally enabled age focusing on branding, digital, and marketing.

The flagship programme offered by MICA is a Post Graduate Diploma in Management – Communications (PGDM – C). It is an AICTE approved and NBA accredited programme. Starting the 2019-21 academic session, a separate AICTE approved PGDM programme was also launched. Both PGDM and PGDM-C emphasize on strategic marketing and communication.

SIX reasons to join MICA if you are a prospective management student with an interest in Advertising, Branding, Digital, Data Entrepreneurship, and Marketing.

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Continuously Evolving & Industry-Oriented Curriculum

The PGDM – C and PGDM curriculum is revised and updated annually.

Experts such as practicing managers are involved in designing the course structure.

The foundation courses focus on domains such as Marketing, General Management, Communication, Digital, Media, and Advertising.

The elective courses offer advanced learning opportunities in addition to the core courses.

The eight to ten-week summer internship at the end of the first year helps gain work experience in an area of interest.

Career-Building Specializations

The PGDM – C and PGDM curriculum offers industry-specific specializations such as:

Advertising & Brand Management

Digital Communication Management

Marketing Analytics

Media & Entertainment Management

Faculty – Par Excellence

PGDM – C and PGDM courses are taught by a mix of core and adjunct faculty members.

Students are also taught by visiting faculty members who are corporate leaders, entrepreneurs, and experienced professors from related fields.

They are experts in the field of Creative Communication, Digital Communication Management, Business Management, Strategic Marketing, Media & Entertainment Management, etc

Orientation Programme

All PGDM – C and PGDM students undergo a mandatory one-week pre-coursework orientation programme

This programme helps to bring students from various academic backgrounds to a standard level of understanding.

Real-World Experience

Rural Research Project exposes the students to the rural realities and develops an understanding of the communication needs of rural people. They also get a deep insight into the rural markets. It is a 7-day programme.

Urban Impact Project helps students to collaborate to develop and implement. UIP is mandatory for PGDM students and offers six credits (including workshops and field projects). The PGDM – C students can also opt for UIP. It is a six-month-long project.

Customer Watch is unique experience students get at MICA. The students get a chance to spend five to seven days at a retail site. They observe various aspects of consumer behavior, complain handling, bargaining, purchasing trends, etc.

Another module helps students gain a more in-depth perspective of urban customers, situations, and contexts.

Students get a chance to attend seminars and workshops based on their area of interest.

Integrating the Left and Right Brain

MICA combines management and science along with social sciences.

The analytical abilities and creative skills are given equal importance.

The pedagogy focuses on peer learning and develops emotional intelligence and inherent traits.

Both programmes offer the same specializations except that UIP is a compulsory component of PGDM. Also, the courses on global corporate governance, policy and ethics, legal aspects of business, and decoding customer engagement are optional for PGDM students. If you see yourself as a future MICAn, apply today for MICAT – I exam before November 20, 2023. at 11:50pm. Click here to know about the detailed admission process.

Admission Open for PGP 2024-2026

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