The PGDM – C and PGDM curriculum is revised and updated annually.
Experts such as practicing managers are involved in designing the course structure.
The foundation courses focus on domains such as Marketing, General Management, Communication, Digital, Media, and Advertising.
The elective courses offer advanced learning opportunities in addition to the core courses.
The eight to ten-week summer internship at the end of the first year helps gain work experience in an area of interest.
The PGDM – C and PGDM curriculum offers industry-specific specializations such as:
Advertising & Brand Management
Digital Communication Management
Media & Entertainment Management
PGDM – C and PGDM courses are taught by a mix of core and adjunct faculty members.
Students are also taught by visiting faculty members who are corporate leaders, entrepreneurs, and experienced professors from related fields.
They are experts in the field of Creative Communication, Digital Communication Management, Business Management, Strategic Marketing, Media & Entertainment Management, etc
All PGDM – C and PGDM students undergo a mandatory one-week pre-coursework orientation programme
This programme helps to bring students from various academic backgrounds to a standard level of understanding.
Rural Research Project exposes the students to the rural realities and develops an understanding of the communication needs of rural people. They also get a deep insight into the rural markets. It is a 7-day programme.
Urban Impact Project helps students to collaborate to develop and implement. UIP is mandatory for PGDM students and offers six credits (including workshops and field projects). The PGDM – C students can also opt for UIP. It is a six-month-long project.
Customer Watch is unique experience students get at MICA. The students get a chance to spend five to seven days at a retail site. They observe various aspects of consumer behavior, complain handling, bargaining, purchasing trends, etc.
Another module helps students gain a more in-depth perspective of urban customers, situations, and contexts.
Students get a chance to attend seminars and workshops based on their area of interest.
MICA combines management and science along with social sciences.
The analytical abilities and creative skills are given equal importance.
The pedagogy focuses on peer learning and develops emotional intelligence and inherent traits.
Both programmes offer the same specializations except that UIP is a compulsory component of PGDM. Also, the courses on global corporate governance, policy and ethics, legal aspects of business, and decoding customer engagement are optional for PGDM students. If you see yourself as a future MICAn, apply today for MICAT – I exam before November 20, 2023. at 11:50pm. Click here to know about the detailed admission process.
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