The Fertile Environment of KSOM that Helps Cultivate Future Marketing Leaders

The KIIT School of Management (KSOM) has evolved as one of the finest management institutes in India offering undergraduate and postgraduate programmes in business administration to students. The institute has a long history of providing industry focused business management education, enabling its students to achieve academic excellence, year after year. Having been founded more than 25 years ago, in 1993, the idea behind their management programmes is to help young minds find the right balance between practical exposure and classroom learning, grooming them into future leaders in their respective fields.

The KSOM Edge
25

The number of years in operation

30

All India Rank

50

Full time Faculty

4600

Proud Alumni

A fertile environment for students

Student life at KSOM is high-spirited, adventurous, fun filled, a little pressurizing, but still enjoyable. Every morning for KSOM students comes with a fresh goal to work upon and a new idea to improve. The magnificently tall infrastructure and well-equipped classrooms give KSOM an edge over the competition. There are loads of presentations, assignments and surprise quizzes to keep students busy and active. While there is plenty of focus on academics, students are also encouraged to develop their extracurricular abilities. The various types of groups and clubs help students exhibit their true potential. ‘Kolosseum,’ KSOM’s annual management festival becomes a testing ground for students to display their leadership, multi-tasking, coordination and teamwork abilities.

35 acres Campus Area

500 Seater Auditorium

Everything that is done in KSOM is based on the following vision:

To create an advanced centre of professional learning of international standards where knowledge and excellence shall be relentlessly pursued, unfettered by the barriers of nationality, language, cultural plurality and religion.

The mission of the school is to impart quality education with a global perspective. All management students are encouraged to inculcate leadership qualities with a futuristic vision. The institute encourages and supports creative abilities of students, urging them to cultivate the habit of continuous learning. There is equal amount of focus on healthy practices, morality and ethics in the professional life.

The vision and mission of KSOM goes a long way in helping cultivate future marketing leaders of the country. Being one of the oldest private business schools in India, many of the KSOM students have excelled in their respective fields and have gone on to assume senior management positions in reputed organisations, head big companies or have started their own successful ventures.

International exposure

KSOM is well aware of the importance of globalisation when it comes to cultivating future marketing experts. Towards this end, it has entered into academic collaborations and partnerships with over 105 world-class universities from different parts of the world. As a part of these exchange programs, the institute also receives exchange students from the foreign partner universities.

One of the best business schools for marketing

It’s not without reason that KSOM is counted among the best business schools for marketing. Considering the number of marketing-focused activities it undertakes each year, including many Marketing Projects, Student Mandis, Student Haats, Sales Fairs and Conclaves, it is easily ahead of the competition in terms of the exposure provided to the marketing students. Resultantly, a great multitude of well-known marketing organisations come to KSOM every year for recruitment, including top-notch FMCG and other companies like ITC, Asian Paints, Mother Dairy, GSK, Dabur, Palmolive and Colgate. Going by the records available for the 2014-15 placement season, the highest salary offered to a KSOM marketing student was in the vicinity of ₹ 13.5 lakh per annum.

100

Corporate Interaction Events

6

Industry Partners

3

National Level Conclaves

A marketing conclave is held each year by the institute at the national level, themed around the challenges and the latest trends in marketing. This conclave hosts accomplished leaders from the corporate India, including well-known CEOs and MDs of large FMCG and other companies. The conclave is also attended by IIM professors and professors from various reputed management institutes. Researchers, students, corporate delegates and senior academicians are also found in attendance.

Some of the well-known names who have participated in 2018 KSOM Marketing Conclave are :

  • Navonil Chatterjee, Joint President (Rediffusion)
  • Sagar Daryani , Founder and CEO (WowMomo)
  • Mahesh Shah, CEO (Hometown)
  • A L Jagannath, Senior Director (Dell EMC Alliance, VMware India)
  • Jaytilak Majumdar, Head- Electronics and Consumer Durables (Havells)
  • Nilanjan Roy , Head Marketing (Cignattk)
  • Adityan Kayalakal , India Head (Publicis Emil)
  • Prachi Mohapatra, Chief Marketing Officer (FBB)
  • Anirudh Patil, Director, India Knowledge Centers Strategy & Operations (Mckinsey Knowledge Center)
  • Manvendra Singh, CEO (Davidoff)
  • Shabir Momin, MD & Founder(Zenga TV,One Digital)
  • Debraj Tripathy, MD South Asia (MediaCom)
  • Sohini Das, AVP Strategy (Leo Burnett)
  • Vinay Gupta, MD (Isango)

You can find more details on these National Marketing Conclaves held by the institute on this page.

Highly experienced Marketing Faculty

50% of the KSOM faculty is from the prestigious IIMs, while 60% of them have a PhD degree. As many as 80% of the teachers have prior corporate experience. Below is a quick overview of KSOM’s marketing faculty:

Faculty from IIMs – 50%
Faculty with Ph. D. – 60%
Faculty with Corporate Experience – 80%