Brand is " The Prism" of Entrepreneurial Manager

Experience is the new brand. To be successful and grow revenues in today's hyper competitive era, it's not just enough to do marketing but you need to be a brand of choice and engage in active branding. However creating a brand is a long drawn process and does not stop when the brand gets recognized. Brands with the most longevity are constantly evolving, changing and adapting to suit the needs of the market.

That's the brand umbrella, under which it is critical to decide what a particular brand stands for and thereby developing a brand image by adequately communicating and delivering on the brand promise. Each brand on the roller coaster of brand lifecycle and along the customer journey tends to build trust and credibility.

As the journey unfolds, let's hear the promising brand stories of leaders, marketing experts at Brand Marquee and explore "what winning brands do". How brands outdo competition by deploying strategies to create markets while staying on top of their brand promise and delivery.