Experience is the new brand. To be successful and grow revenues in today's hyper competitive era, it's not just enough to do marketing but you need to be a brand of choice and engage in active branding. However creating a brand is a long drawn process and does not stop when the brand gets recognized. Brands with the most longevity are constantly evolving, changing and adapting to suit the needs of the market.
That's the brand umbrella, under which it is critical to decide what a particular brand stands for and thereby developing a brand image by adequately communicating and delivering on the brand promise. Each brand on the roller coaster of brand lifecycle and along the customer journey tends to build trust and credibility.
As the journey unfolds, let's hear the promising brand stories of leaders, marketing experts at Brand Marquee and explore "what winning brands do". How brands outdo competition by deploying strategies to create markets while staying on top of their brand promise and delivery.
Executive Chairman at SoftBank Energy
Managing Director - Asia Pacific &
EMEA Markets with Saviour US INC.
Chairman & Managing Director Converge Communications
Polaris India & CEO Eicher Polaris pvt Ltd.
IFM & Asset Services, Cushman & Wakefield
Bikanervala Foods Pvt. Ltd
Chief Marketing Officer
MG Motor India
LT Foods Limited
Senior Director - HCM Strategy & Transformation, Asia Pacific
Retail Business Head
Apple India Private Limited
Corporate Marketing Samsung Electronics
Area Service Leader-Analytics
IBM Global Services
Indian National Defence University
The Hive Communications
BIMTECH, Greater Noida
FORE School of Management
Professor and Dean (Academics)
Jaipuria Institute of Management
Jindal Global Business School
Mrs. T Rama Lakshmi