MICA : Origin

Produce leaders in Strategic Marketing and Communication

MICA is one and the only institute where the core courses are in areas like Marketing, General Management, Communication, Digital, Media and Advertising. Besides, the specialization courses purely focus on Strategic Marketing and Communication. Some of them are Advertising Management, Brand Management, Digital Communication Management, Marketing Research and Analytics, and Media Management.

Nurture individuals for the digitally enabled age, who can brand, communicate, strategize, and market themselves as leaders

Apart from the academic courses, the various student committees like MICAMINDS, MICANVAS and MICA Lecture Series work towards shaping the personality of MICAns as real leaders of the digital age.

Encourage entrepreneurs who create a business that focuses primarily on - Branding, Digital, and Marketing

The MICA Incubator was launched with the support from Department of Science and Technology, Government of India. The aim is to support and encourage initiatives that are specific to the communications sector. In fact for the students who join MICA, the seeds of entrepreneurship are sowed on the first day itself when they go through an entrepreneurship workshop.

Aim to integrate the left brain (analytical skills) – right brain (creative skills) learning

While short listing candidates through the MICAT exam, students are tested not only on their analytical abilities but majorly on their creative and out of the box thinking aspect. MICA amalgamates management and science topics along with social sciences. While students are taught Strategic Marketing and Brand Management, they are also exposed to subjects like Imagining India, Semiotics, and Cultural Contexts of Communication.