Dr. Prabhu Aggarwal, Director of Badruka School of Management (BSM), offered his perspective on the complexities of the business school environment, emphasizing how BSM sets itself apart in the competitive landscape. Currently, Dr. Aggarwal is the President and Founder of Eduserve Global Associates, a consultancy that specializes in higher education advisory and process excellence services. He has also held prominent leadership roles at several notable institutions, including serving as Vice Chancellor at Bennett University, President (Vice Chancellor) at NIIT University, and Founding Vice Chancellor at O.P. Jindal University.
BSM, institute of the Badruka Educational Society, is situated in central Hyderabad.
The following are edited excerpts from the interview.
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Can you start by telling us how the landscape of business school education has changed in recent years?
Business school education has indeed undergone significant transformations in recent years. One of the most notable changes is the shift towards a more practical and hands-on approach to learning. Traditional lecture-based methods are being supplemented, if not replaced, by experiential learning, case studies, and real-world projects. Additionally, the integration of technology into the curriculum has become paramount. Digital literacy, data analytics, and AI are now integral parts of business education. Furthermore, there's a stronger emphasis on soft skills such as leadership, communication, and ethical decision-making, reflecting the needs of modern businesses.
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How has Badruka School of Management adapted to these changes?
At Badruka School of Management, we've embraced these changes by revamping our curriculum and pedagogy. We've introduced a variety of experiential learning opportunities, including internships, live projects, and industry collaborations. Our students work on real business challenges, which helps them apply theoretical knowledge in practical scenarios. We've also incorporated cutting-edge technology into our programs. For instance, our courses on data analytics, digital marketing, and fintech are designed to equip students with skills that are in high demand. Additionally, we focus on holistic development by offering workshops and seminars on leadership, negotiation, and ethical business practices.
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Can you elaborate on how BSM differentiates itself from other traditional B-schools?
One of our key differentiators is our strong industry linkage. We have established partnerships with leading corporations, which not only provide our students with internship and job opportunities but also help us stay updated with industry trends and demands. Our faculty comprises not just academicians but also industry practitioners who bring a wealth of real-world experience into the classroom.
Another differentiator is our focus on entrepreneurship and innovation. We have a dedicated center for entrepreneurship that supports students in developing their business ideas, provides mentorship, and even helps with seed funding. Our alumni network is another asset, offering a vast pool of resources and connections for our students.
Lastly, we emphasize a global perspective. We will offer exchange programs with reputed international universities and regularly invite global business leaders for guest lectures and workshops. This exposure is crucial in today's interconnected world.
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How do you ensure that your students are ready to face the challenges of the modern business environment?
We will ensure our students are well-prepared through a comprehensive approach. Firstly, our curriculum is regularly updated to reflect the latest industry trends and technologies. We also place a strong emphasis on developing critical thinking and problem-solving skills through case studies and project-based learning.
Moreover, our focus on soft skills training helps students develop essential qualities like teamwork, communication, and leadership. We offer numerous opportunities for students to engage in extracurricular activities, clubs, and competitions, which foster these skills.
Furthermore, our mentorship program pairs students with industry professionals who provide guidance and insights into the business world. This mentorship is invaluable in helping students navigate their career paths and make informed decisions.
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What are some of the unique programs or initiatives at BSM that you are particularly proud of?
One of the initiatives is our Business Incubation Center, which supports aspiring entrepreneurs from idea generation to business launch. We've had several successful startups emerge from this center, and it's a testament to our commitment to fostering innovation.
We will also create a robust Corporate Social Responsibility (CSR) program. Our students who will participate in various community service projects, which will instil a sense of social responsibility and ethical leadership in them.
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What advice would you give to prospective students who are considering a business education at BSM?
My advice to prospective students would be to embrace the journey with an open mind and a willingness to learn. Business education today is not just about acquiring knowledge; it's about developing a mindset that is adaptable, innovative, and resilient. At BSM, we will provide a platform for holistic growth, and I encourage students to take full advantage of the opportunities available to them. Engage actively with your peers, faculty, and industry mentors. Always be curious and proactive in seeking out new experiences. And most importantly, be ethical and responsible in your endeavors. The business world needs leaders who are not only skilled but also principled.
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