Professors Ajith Kumar & A. Sivakumar’s  case study ‘PRIMACY: GLOBAL DESIGN FROM INDIA?’ has been selected a winner in the Innovation Management category at the recently conducted ISB-Ivey Global Case Competition 2012. 

This case was about an Indian company Primacy, which planned to set up a Global Design Competence Centre (GDCC) in India in 2012.The Competition received an overwhelming response. ISB received 220 intent to participate forms, of which, 190 had been selected after the initial screening. 
This was the first year the competition had gone global. Compared to the previous years, the ISB-Ivey Global Case Competition 2012, garnered increased number of high-quality case entries. International entries included B-schools like China Europe International Business School; NUS Business School; EMLYON Business School, France; Esade Business School, Spain and Sobey School of Business – Saint Mary’s University, Canada. Some of the participating institutes from India include top ranked management schools like IIM (A, B, L, K, I, R) , ISB- Hyderabad, IIFT- Delhi, XLRI-Jamshedpur, IMT-Ghaziabad, S.P. Jain Institute of Management and Research-Mumbai, MDI-Gurgaon, IIT-Mumbai & Delhi,  TAPMI-Manipal, NMIMS-Mumbai and Institute of Rural Management-Anand.
Cases covered topics like Social Entrepreneurship, Leadership, Change Management, Governance etc., in addition to regular management topics of Strategy, Marketing, and Organizational Behavior etc. Competition was intense. This overwhelming response  indicated that there are  lot of  good stories about businesses in India waiting to be told and immense learning to be shared through them. The competition provided  an exciting opportunity to innovate the landscape of  current  Indian management education – to shift from the rigor of theory to a more application based,  real-world pedagogy
As the winner of the ISB-Ivey Global Case Competition 2012, Professors Ajith Kumar and Sivakumar received an award of USD 2000  and  a Certificate from ISB and Ivey. They were invited to present their case at the AIMS Annual Management Education Convention held at Mahindra Satyam Learning World, Madhapur, Hyderabad. 
The ISB-Ivey team would be facilitating their  case to be published as an ISB-Ivey co-branded case study by Ivey Publishing. Through this competition  ISB-Ivey aspires to reach out to a wide network of Indian and Global B Schools with the objective of facilitating the building of a repository of a high-quality, internationally benchmarked cases about Indian businesses. The submitted cases are suitable for use in MBA classrooms across the globe as they showcase the unique issues and challenges faced by organizations and business leaders in India. A panel of internationally acclaimed subject experts judged each case in a double-blind review process and gave written feedback on each case. The top cases from this competition are marketed to a global audience of business schools through Ivey and distributed through Ivey and Harvard Publishing (Harvard University, USA)—the two largest sources of business cases in the world. 
The Centre for Teaching, Learning, and Case Development (CTLC) at the Indian School of Business (ISB), in partnership with Richard Ivey School of Business, The University of Western Ontario and Association of Indian Management Schools (AIMS)  conducted the ISB-Ivey Global Case Competition 2012. Launched in 2010, this was the third year of hosting the competition and first in its global avatar. The event was supported by European Association for Management Development (EFMD) and the Association of Indian Management Schools (AIMS).ISB-Ivey Global Case Competition 2012, grand Awards Ceremony was held on August 26 & 27, 2012 during the 24th AIMS Annual Management Education Convention 2012 on “Innovative Management Education for Sustainable Development” at Mahindra Satyam Learning World, Madhapur, Hyderabad. During an enthralling one-hour session at the AIMS Convention, the winners of the ISB-Ivey Global Case Competition 2012 got a rare chance to make short case presentations before several members of academia and business in India. The awards ceremony was well attended both by Indian as well as overseas winners. Before an audience of over 300 people, the awards were given away by Professor. Arun Pereira, Executive Director, CTLC on August 27, 2012. 
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