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KSOM Advantage – Specialization in Business Analytics

KIIT School of Management (KSOM), Bhubaneswar is introducing a specialization in Business Analytics under their MBA course. This specialization has been introduced to address the growing demand for Analytics and Artificial Intelligence (AI) professionals in the corporate world. All students who have an analytical bent of mind and a keen interest in data are encouraged to apply for this specialization. It can help them significantly in laying a solid foundation for a successful career in analytics and data science, going forward.

The objectives

The main objectives covered under this specialization are as follows:

  • Exploration and strengthening of analytical abilities
  • Learning and mastering the application and evaluation of different models for a specific business scenario
  • Efficient application of data visualization techniques for exploratory analysis
  • Learning how to make efficient use of data to arrive at sound business decisions

The importance of Business Analytics

With the constantly increasing computing power of electronics, year after year, the modern-day businesses are looking for different ways and means to make the most of this advancement. Some of the ways in which they are doing so are by tracking customer engagement at every step of the transactions and simultaneously recording even the minutest details, for correct predictions in the future.

Technologies like Enterprise Resource Planning (ERP) and others are helping organizations generate and store large amounts of data, which can be intelligently analyzed later, using advanced statistical concepts. All this includes data visualization, descriptive statistics and predictive modeling to obtain reliable data driven insights.

Businesses can use the results obtained from analytics to devise competitive strategies. This can give them the required edge in the present day cutthroat competition. Analytics can also be actively used in human resource development, operations, marketing and finance domains for identification of ROI drivers, fine-tuning of supply chains, retaining performers, identifying target markets for a service/product and more.

A considerable gap in demand and supply

There is tremendous scope for business analytics going forward. More and more companies world over are hunting for talented people in this department. The skills you will obtain through this specialization will give you a strong long-term leverage to gain entry into all kinds of analytics-related roles in various industries. Right now there is a huge gap in the demand and supply of talented people in business analytics. In fact, as per IBM, there will be a huge increase in the demand of data scientists (28% to be precise) by the year 2020. Therefore, specializing in business analytics at this point of your career will give you a major edge over others.

Who all is it meant for?

All students who had graduated in engineering with a B.Tech or BE in any stream or had passed at least 3 statistics/mathematics papers during graduation (in any stream) are encouraged to apply.

Core and Elective papers

Below provided is a list of core and elective papers under this specialization.

Core papers


Data Visualization and Descriptive Statistics


Quantitative Techniques


Information Technology in Excel for Analytics

Elective papers


Supply Chain Analytics


Advanced Business Analytics


Business Analytics Fundamentals


Financial Risk Management and Analytics


Introduction to R Programming for Analytics


Text Mining and Analytics


Big Data Analytics


Business Data Mining


Basics of Marketing and Social Media Analytics


Categorical Data Analytics


Consumer Analytics


Human Resource Analytics

MBA Admissions Open | Last Date of Receiving Completed Forms: March 17, 2019

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