KIIT School of Management (KSOM), Bhubaneswar is introducing a specialization in Business Analytics under their MBA course. This specialization has been introduced to address the growing demand for Analytics and Artificial Intelligence (AI) professionals in the corporate world. All students who have an analytical bent of mind and a keen interest in data are encouraged to apply for this specialization. It can help them significantly in laying a solid foundation for a successful career in analytics and data science, going forward.
The main objectives covered under this specialization are as follows:
With the constantly increasing computing power of electronics, year after year, the modern-day businesses are looking for different ways and means to make the most of this advancement. Some of the ways in which they are doing so are by tracking customer engagement at every step of the transactions and simultaneously recording even the minutest details, for correct predictions in the future.
Technologies like Enterprise Resource Planning (ERP) and others are helping organizations generate and store large amounts of data, which can be intelligently analyzed later, using advanced statistical concepts. All this includes data visualization, descriptive statistics and predictive modeling to obtain reliable data driven insights.
Businesses can use the results obtained from analytics to devise competitive strategies. This can give them the required edge in the present day cutthroat competition. Analytics can also be actively used in human resource development, operations, marketing and finance domains for identification of ROI drivers, fine-tuning of supply chains, retaining performers, identifying target markets for a service/product and more.
There is tremendous scope for business analytics going forward. More and more companies world over are hunting for talented people in this department. The skills you will obtain through this specialization will give you a strong long-term leverage to gain entry into all kinds of analytics-related roles in various industries. Right now there is a huge gap in the demand and supply of talented people in business analytics. In fact, as per IBM, there will be a huge increase in the demand of data scientists (28% to be precise) by the year 2020. Therefore, specializing in business analytics at this point of your career will give you a major edge over others.
All students who had graduated in engineering with a B.Tech or BE in any stream or had passed at least 3 statistics/mathematics papers during graduation (in any stream) are encouraged to apply.
Below provided is a list of core and elective papers under this specialization.
Data Visualization and Descriptive Statistics
Information Technology in Excel for Analytics
Supply Chain Analytics
Advanced Business Analytics
Business Analytics Fundamentals
Financial Risk Management and Analytics
Introduction to R Programming for Analytics
Text Mining and Analytics
Big Data Analytics
Business Data Mining
Basics of Marketing and Social Media Analytics
Categorical Data Analytics
Human Resource Analytics
MBA Admissions Open | Last Date of Receiving Completed Forms: March 17, 2019Apply Now