Come this November, MICA kicks off Micanvas, its eagerly awaited annual marketing management fest.
This three day festival is scheduled to be held from 2nd November to 4thNovember. Currently in its 11th year, Micanvas provides participants with an exciting array of formal and informal events. While the formal events test the students on their business acumen and marketing skills, the informal events encourage them to showcase their talents in the varied line-up of cultural activities.
Every year, Micanvas attracts B school students from the country’s best business schools like the IIMs, ISB, MDI, JBIMS and many others. Competitiveness runs high as these schools battle it out in events ranging from business plans presentations to treasure hunts, from dance workshops to panel discussions, from market simulations to quizzes.
This year, Micanvas is going all out with its flagship events – Last Manager Standing, Amazing Race and a brand new event titled Livewire, which is a band based competition judges by one of the most prominent bands in the country.
The prize money, a whopping 13 lakhs, is up for grabs.In the past, the festival featured power packed performances by artists such as Kailash Kher, Mohit Chauhan, Salim and Sulaiman Merchant and was associated with reputed companies like Hero Motocorp, HP, SBI, Sahara Force India, Micromax and others.
Micanvas ends on a high note every year with Adrenaline, the concert night, which continues to be the most popular event, expected to rake in a footfall of around 4000.
Since Micanvas is a student run event from the inception to conclusion, every November, the entire Mican community strives to pull off this extravagant festival.